The report states that global AMOLED mobile phone panel shipments in the first half of 2024 will be approximately 420 million units, a year-on-year increase of 50.1%.

IT House news on July 25, according to statistics from CINNO Research, the global market AMOLED smartphone panel shipments in the first half of 2024 will be approximately 420 million pieces, a year-on-year increase of 50.1%; in the second quarter, a year-on-year increase of 55.3% , a month-on-month increase of 13.1%. According to the report, global demand for AMOLED smartphone panels will continue to be strong in the first half of 2024, thanks on the one hand to the recovery of the global smartphone market, and on the other hand to the continued release of domestic AMOLED production capacity and continued penetration into the low-end product market. Statistics show that in the first half of 2024, global AMOLED smartphone panel shipments totaled approximately 420 million units, an increase of 50.1% compared with the same period last year. Among them, flexible AMOLED smartphone panels accounted for 71.0%, down 8.8 percentage points year-on-year.

AMOLED smartphone panel market landscape

▲ Picture source: CINNO Research, the same below

Share by region

In the first half of 2024, in the global AMOLED smartphone panel market:

1. South Korea regional share Accounting for 49.3%, lower than 50%.
2. Domestic manufacturers accounted for 50.7%, a year-on-year increase of 10.1 percentage points, exceeding 50%.

Market structure

Domestic mainstream brands have increased their procurement of domestic flexible AMOLED, and the share of Korean manufacturers continues to shrink:

1. Samsung Display (SDC): shipments increased by 27.3% year-on-year, and market share increased by 27.3% year-on-year. 51.6% dropped to 43.8%.
2. BOE: Shipments increased by 31.4% year-on-year, with a market share of 16.1%, ranking second in the world and first in China.
3. Visionox: Shipments increased by 129.3% year-on-year, and market share was 11.3%.
4. CSOT (CSOT): Shipment volume increased by 179.3% year-on-year, market share was 9.7%, and shipment volume and share increased the largest.

   

   On a quarterly basis, global AMOLED smartphone panel shipments showed positive growth to varying degrees in the first and second quarters of this year. In particular, shipments grew significantly in the second quarter, and the overall trend continued to improve. In the second quarter of 2024, approximately 220 million AMOLED smartphone panels were shipped in the global market, a year-on-year increase of 55.3% and a month-on-month increase of 13.1%, with both year-on-year and month-on-month growth.

In terms of regions, South Korea accounted for 51.6% of the global AMOLED smartphone panel market in the second quarter of 2024. The share has rebounded to a certain extent from Q1, mainly due to the increase in Apple orders; domestic manufacturers’ shipment share 48.4%, a year-on-year increase of 5.0 percentage points and a month-on-month decrease of 5.0 percentage points.

From the perspective of market structure, in the second quarter of 2024:

1. Samsung Display (SDC) AMOLED smartphone panel shipments increased by 43.7% year-on-year and 27.5% month-on-month, with a market share of 46.2%, down 3.7 percentage points year-on-year. Although there was a year-on-year decline, it rebounded by 5.2 percentage points from Q1, mainly driven by the increase in Apple orders;
2. BOE's AMOLED smartphone panel shipments increased by 48.0% year-on-year, down 4.4% from the same period last year, and its market share was 14.8%, year-on-year. It fell by 0.7 percentage points, and shipments were lower than expected, mainly due to the downward revision of orders from major customers;
3. Visionox AMOLED smartphone panel shipments increased by 78.1% year-on-year and 10.9% month-on-month, with a market share of 11.1% , a year-on-year increase of 1.4 percentage points, thanks to the continued optimization of its customer structure and stable Visionox order volume;
4. CSOT's AMOLED smartphone panel shipments increased significantly by 118.9% year-on-year and 5.6% month-on-month, with a market share of 9.4 %, a year-on-year increase of 2.7 percentage points, with the largest growth in both shipment volume and market share, mainly due to the continued growth in orders from its main customers.

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