2024 Q2 Southeast Asia mobile phone market: Who seizes the cake of 23.9 million units?

[ITBEAR] News on August 12. Recently, Canalys released the latest report, pointing out that smartphone shipments in Southeast Asia have achieved significant growth in the second quarter of 2024, with a year-on-year increase of 14%, and a total of 23.9 million units shipped. .

Smartphone Market Pattern in Southeast Asia

According to ITBEAR’s understanding, major brands have different performance in the Southeast Asian market.

1. Samsung

• Shipments: 4.4 million units
• YoY growth: 5%
• Market share: 18%

2. OPPO (excluding OnePlus)

• shipments Volume: 4.2 million units
• YoY growth: 24%
• Market share: 17%

3. Xiaomi

• Shipments: 4 million units
• YoY growth: 37%
• Market share: 17 %

4. Vivo

• Shipments: 3.4 million units
• YoY growth: 37%
• Market share: 14%

5. Transsion

• Shippings: 330 Million units
• year-on-year growth: 12%
• market share: 14%

  

  The rankings of each market in Southeast Asia also have their own characteristics.

Indonesia:

1. Xiaomi
2. OPPO
3. vivo
4. Samsung
5. vivo

Xiaomi

realme

1. Thailand:
3. OPPO
4. Samsung
5. Xiaomi

Apple

vivo

1. Vietnam:
3. OPPO
4. Samsung
5. Small Mi

Apple

vivo

1. Malaysia:
3. Xiaomi
4. Samsung
5. vivo

OPPO

realme

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