Technology peripheralsIt Industry2024 Q2 Southeast Asia mobile phone market: Who seizes the cake of 23.9 million units?
[ITBEAR] News on August 12. Recently, Canalys released the latest report, pointing out that smartphone shipments in Southeast Asia have achieved significant growth in the second quarter of 2024, with a year-on-year increase of 14%, and a total of 23.9 million units shipped. .
According to ITBEAR’s understanding, major brands have different performance in the Southeast Asian market.
1. Samsung
- Shipments: 4.4 million units
- YoY growth: 5%
- Market share: 18%
2. OPPO (excluding OnePlus)
- shipments Volume: 4.2 million units
- YoY growth: 24%
- Market share: 17%
3. Xiaomi
- Shipments: 4 million units
- YoY growth: 37%
- Market share: 17 %
4. Vivo
- Shipments: 3.4 million units
- YoY growth: 37%
- Market share: 14%
5. Transsion
- Shippings: 330 Million units
- year-on-year growth: 12%
- market share: 14%
The rankings of each market in Southeast Asia also have their own characteristics.
Indonesia:
- Xiaomi
- OPPO
- vivo
- Samsung
- vivo
realme
- Thailand:
- OPPO
- Samsung
- Xiaomi
vivo
- Vietnam:
- OPPO
- Samsung
- Small Mi
vivo
- Malaysia:
- Xiaomi
- Samsung
- vivo
realme
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