After the price increase, it sold better. Mercedes-Benz, BMW and Audi became more popular after the post-war price reduction.

[ITBEAR] August 10 news: Recently, the sales rankings of luxury brands in the Chinese market were released, revealing an unexpected phenomenon: as the prices of luxury cars rise, sales show an upward trend.

According to the latest statistics, between July 29 and August 4, the sales of Mercedes-Benz, Audi and BMW were:

1. Mercedes-Benz: 16,700
2. Audi: 13,500
3. BMW: 11,400

Compared with the sales data in the third week of July (July 15-July 21), the sales of BBA (Mercedes-Benz, BMW, Audi) increased significantly. In that week, the sales were:

1. Mercedes-Benz: 13,600
2. BMW: 13,400
3. Audi: 12,500

This change in trend is related to BMW taking the lead in withdrawing from the price war. Subsequently, there was news that Mercedes-Benz and Audi would no longer continue to cut prices. It is worth noting that despite the price increase, sales volume has not been affected and has actually increased. The prices of all BMW models have increased by 30,000 to 50,000 yuan, making the i3 model that could have been purchased for 170,000 yuan now unavailable. Meanwhile, Mercedes-Benz and Audi have also begun to stabilize their prices. fenye1. According to the editor’s understanding, after the price increase, the customer flow and transaction rate of various brand stores have increased. Salespeople said one after another, "The price has increased, but the orders have come in." This phenomenon may be explained by the fact that consumers' awareness and purchase intention of luxury brands have not been reduced due to price increases, but may have been enhanced due to the improvement of brand value.

2. The sales volume of the ideal brand has increased particularly significantly, demonstrating strong market competitiveness. At the same time, the Wenjie brand also continued to maintain its stable market performance. These two brands seem to be able to seize opportunities in market changes and achieve steady growth in sales. -->

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