Technology peripheralsIt IndustryThe 'Revisiting Classics' TV channel has a viewership of over 52.95 million households in the first half year since its launch, with 'Desire' and 'Nezha Naohai' having the highest ratings
This site reported on August 2 that on February 1 this year, under the guidance of the State Administration of Radio and Television, the "Revisiting Classics" channel sponsored by China Radio and Television Group was officially launched. According to China Audiovisual Big Data (CVB), as of July 31, half a year after the channel was launched, the number of cable TV users exceeded 52.95 million, with a cumulative viewing time of 900 million hours. It has become a first-line TV channel with a huge viewership. The report shows that the "Revisiting Classics" channel reached a peak viewership in the first month of its launch. Since then, the audience size has maintained high growth, and the viewership appeal has continued to become prominent. The "Revisiting Classics" channel was officially launched on February 1 and reached 22.2 million households in the first month, ranking among the top users of all channels. In March, the number of channel users increased by 11.98 million, and by the end of March, the total number of users increased by 34.18 million. During April and May, the number of channel users increased by more than 5 million per month, and by the end of May, the number of users exceeded 4,500. million households; during June and July, the channel's subscriber base increased by more than 3 million households in a single month, reaching a total of 52.95 million households as of July 31.
- Among them, the average ratings for the whole day are 27.0% higher than the average for all satellite TVs (all satellite channels including CCTV, a total of 69 channels); for the evening period (18:00-24:00), that is The first broadcast period of the "Relive the Classics" channel is 48.1% higher than the average of all satellite TV.
- This site learned from the report that as of July 31, the "Relive Classics" channel has selected and broadcast 33 TV series, 25 cartoons and 14 documentaries, with a total of more than 7,000 episodes.
- Among them, the top five TV series with ratings are: "Desire", "Crossing Guandong", "Shanghai Beach", "Romance of the Three Kingdoms" and "Water Margin";
The top five cartoons with ratings are: "Nezha Naohai" ""Havoc in Heaven", "Journey to the West", "Tales from the Heavenly Book", "Big Head Son and Little Head Dad (Season 2)";
The top five documentary ratings are: "Wuyi Mountain Our National Park" "Big Head Son" Huangshan”, “Love of Taihu Lake”, “Hexi Corridor” and “Xiling Seal Society”.
During the summer vacation, the ratings of the "Revisiting Classics" channel and the on-demand area showed a clear upward trend.
For the "Revisit Classics" channel, various types of programs during the July summer vacation increased significantly compared with the February winter vacation.
The average ratings of TV series increased by 15.3%
Cartoons increased by 17.0%
Documents increased by 26.8%
"Relive the Classics" In the "Classic" section, the total on-demand volume in the past two weeks has increased by 18.0% and 3.7% month-on-month respectively, and the total on-demand time has increased by 17.8% and 2.8% respectively. The average daily viewing time per household has continued to remain at about half an hour. "Masterpiece" series of TV series, TV series by Jin Yong and some cartoons have been among the top ten most viewed programs for many weeks in a row.
Recently, among the TV series scheduled for evening broadcast on the "Revisiting Classics" channel, about 90% of the single-episode ratings of the programs ranked among the top five local satellite TVs at the same time, and 60% of the programs ranked among the top three local satellite TVs at the same time.
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