Canalys: Global tablet shipments will increase by 18% year-on-year in Q2 2024, with Apple, Samsung, and Huawei occupying the top three places

News on August 7, according to the latest report released by Canalys, the global tablet market will show strong growth in the second quarter of 2024. Report data shows that global tablet shipments increased by 18% year-on-year in the quarter, totaling 35.9 million units. This growth trend bodes well for the tablet industry's continued recovery, especially after the market downturn in 2023.

1. Kieren Jessop, Canalys analyst noted: "The tablet industry experienced significant growth in the first half of 2024, and we expect this trend to continue in the second half."

2. He further explained, The strong growth of China's tablet market is due to the active market strategies of domestic manufacturers, which have effectively increased the penetration rate of tablets in China.
3. At the same time, as these manufacturers begin to expand into international markets, shipments in the Middle East, Central and Eastern Europe and other regions are also showing an upward trend.

   

   In the ranking of global tablet shipments:
4. Apple: 13.9 million units, a market share of 39%
5. Samsung: 6.8 million units, a year-on-year increase of 13%
6. Huawei: 2.5 million units, a year-on-year increase of 51%
7. Lenovo: 2.5 million units, a year-on-year increase of 16%
8. Xiaomi: 2.1 million units, a year-on-year increase of 106%

   

   On the other hand, in the education market:
9. Chromebook shipments increased by 4% to 6 million tower.

Reason:

• Return to typical seasonal purchasing patterns.
• Support from regional education funding programs (such as America’s Emergency Connect Fund).
• Discount promotions in retail channels.

  

  In the Chromebook market:
• HP: 1.7 million units, 28% market share
• Lenovo: 1.5 million units, up 9% year-on-year
• Acer: 1.2 million units, benefiting from government tenders in Asia Pacific
• Dell : Shipments declined year-on-year
• ASUS: Shipments declined year-on-year

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