How to open Xiaohongshu to carry goods? How to enable live streaming on Xiaohongshu?

How to activate the "little yellow car" function on Xiaohongshu? Xiaohongshu’s “Little Yellow Car” function is an important way for content creators to achieve commercial monetization. PHP editor Xiaoxin will give you an in-depth understanding of the activation process of the Xiaohuan Car's cargo delivery function, helping you to easily open the Xiaohuan Car and earn income while sharing your life.

1. How to open a small yellow car to carry goods on Xiaohongshu?

1. Understand the function of Xiaohuang Car

Xiaohuang Car is a product sharing function provided by Xiaohongshu. Users can add product links in their notes.

2. Meet the platform requirements

According to the regulations of Xiaohongshu, opening a Xiaohuang Car needs to meet certain account level and number of fans requirements.

3. Complete account information

Ensure that the account information is complete, including personal information, contact information, etc., to meet the activation conditions.

4. Apply for activation

Find "My" or "Settings" in the Xiaohongshu App and enter the function application page to submit the activation application.

5. Comply with platform rules

During the application process, carefully read and abide by the relevant regulations and user agreement of Xiaohongshu.

6. Product Selection

Choose products that suit your content positioning and fans’ preferences.

7. Note Creation

Introduce the product through pictures, videos or text in the note, and add product links.

8. Interactive guidance

Guide fans to click on the view link in the note to increase product exposure and purchase opportunities.

9. Data Analysis

Use the data analysis tools provided by Xiaohongshu to track the delivery effect and optimize the strategy.

10. Continuous optimization

Continuously optimize note content and product selection based on feedback and data to improve the delivery effect.

2. How to enable live streaming on Xiaohongshu?

1. Unlock the live broadcast function

Make sure the account meets the level and fan requirements of Xiaohongshu to activate live broadcast.

2. Apply for live broadcast permission

Find the live broadcast application entrance in Xiaohongshu App and submit the application for live broadcast permission.

3. Prepare live broadcast content

Plan the theme, process and product introduction of the live broadcast to ensure that the content is rich and interesting.

4. Live broadcast equipment check

Make sure that the mobile phone has sufficient power, the network environment is stable, and prepare the equipment required for live broadcast such as mobile phone holder, fill light, etc.

5. Product preparation

Prepare in advance the products to be recommended during the live broadcast, and be familiar with product features and discount information.

6. Live broadcast preview

Publish the live broadcast preview through notes or social media to attract fans' attention and participation.

7. Live interaction

Interact with the audience during the live broadcast, answer questions, and increase audience participation.

8. Product display

Let the audience understand the products more intuitively through physical display, try-on, etc.

9. Live broadcast conversion

Guide viewers to place orders through the purchase link in the live broadcast room to achieve sales conversion.

10. Live broadcast review

After the live broadcast, analyze the live broadcast data, summarize experiences and lessons, and prepare for the next live broadcast.

Xiaohongshu’s small yellow cart and live streaming functions have opened up new ways for users to monetize their products. Through careful content creation and live interaction, users can realize economic benefits while sharing beautiful things.

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