A sneak peek of the highlights of the 2024 ChinaJoy X JD 3C Digital Live Shopping Festival!

As one of the most well-known and influential annual events in the global gaming and digital entertainment field, the 21st ChinaJoy 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. The new exhibition slogan is: "Travel" is where the original intention is, and the excitement is endless! The organizers of the exhibition will continue to strengthen the exhibition's positioning with games as the core, further upgrade the exhibition's various functions, and attract more core game users to visit the exhibition through a series of measures.

On this occasion, ChinaJoy will join hands with its important strategic partner JD.com to jointly launch the "2024 ChinaJoy Nurturing, precision marketing, live broadcast, circle interaction, social networking with friends, content creation, shared shopping and many other features empower participating brands, reach users across the entire network, and create China's first AI concept blessing, online and offline "virtual and real linkage" ” immersive scene marketing activities.

ChinaJoy organizers join hands with JD.com, the leading domestic retail channel, to create the 2024 ChinaJoy Through channel marketing and full-scenario marketing, not only consumers can buy affordable goods and enjoy novel and interesting shopping experiences, but major participating brands will also gain opportunities to increase their traffic. The two parties have joined forces and their influence has superimposed on each other, allowing the traffic transformation to change from "flooding" to "dropping into the canal". Through the cooperation of the three aspects of "people-goods-field", the model of "platform + brand + user + professional content" Reconstruct the e-commerce ecosystem, build a communication bridge between consumers and many ChinaJoy exhibitors, accurately push professional content to potential users through the "content is king" strategy, provide precise support to participating ChinaJoy exhibitors, and do a good job Preheat promotion, attract real traffic, and help stores break through the circle. In particular, ChinaJoy coincides with summer vacation every year. Whether it is students who are about to enter higher education or young workers sitting in offices, it is the right time to buy some 3C digital products that suit them. The layout of the 2024 ChinaJoy The channel will create a digital live broadcast cluster that integrates brand, scene, experience, popular products, design, and planning. What will ultimately be presented is not only new retail under the live broadcast e-commerce trend, but also a closed-loop marketing structure with innovative content. In this way, various new products from consumer electronics and smart hardware exhibitors at the 2024 ChinaJoy Exhibition can be accurately delivered to users, thereby truly boosting store sales and leading new consumption trends. It can be said to be a good assistant for brand merchants to achieve growth.

2024 ChinaJoy

1 New product information release JD.com will release the new product content of 3C companies participating in the 2024 ChinaJoy exhibition through the main website and various channels!

2 Online new product pre-sale starts. JD.com publishes an exclusive recommendation page for new products online. After users click on the recommendation page, they can directly go to the new product pre-sale page, and they can go directly to the new product pre-sale page with one click, and they can buy whatever they want!

3 On-site limited sale reservations at the exhibition are now open. JD.com is online accepting user applications for exhibitors’ limited edition products, which can be purchased at offline exhibitions. Quantity is limited, first come first served!

4 The nationwide launch of Generation Z coupons launches a personalized and innovative experience that satisfies the young consumer groups of Generation Z. At the same time, exclusive discounts are given to Generation Z groups. Generation Z users will also receive 2024 ChinaJoy X Accurate placement of coupons for JD 3C Digital Live Shopping Festival event!

5 The trade-in policy of the "2024 ChinaJoy

6 Offline New Product Launch 2024 ChinaJoy During the opening of the exhibition, exhibitors participating in the 2024 ChinaJoy Traffic support!

7 New product on-site experience 2024 ChinaJoy exhibitors will set up exclusive new product display and sales areas, and many new products can be experienced on-site, allowing the audience to experience unprecedented shock and surprise!

8 On-site pre-sale and release of new products For 2024 ChinaJoy exhibitors that have on-site pre-sales or releases of new products, ChinaJoy officials will provide special publicity and distribution support!

9 "One step ahead" JD Express delivers goods to your home. Fans go to the 2024 ChinaJoy Exhibition. During the exhibition, if they place an order on JD, JD Express will deliver it to their home, ensuring that the whole process of visiting the exhibition is lightweight. Let’s maximize the unlimited fun brought by the exhibition!

In addition, the 2024 ChinaJoy exhibition will open an exclusive exhibition area for the 2024 ChinaJoy , fashion digital, mobile entertainment, computer accessories, smart audio and video, including six major theme sections - all belonging to mobile phones, game consoles, complete computers, computer accessories, game equipment, peripheral products, audio and video entertainment, photography and digital accessories , electronic education, smart equipment and other related 3C digital categories will debut new products at the 2024 ChinaJoy Help brands achieve online and offline sales conversion, so that participating companies will receive the most attention and bring substantial exhibition benefits!

2024 ChinaJoy The exclusive exhibition area of ​​the 2024 ChinaJoy With massive publicity and distribution resources poured into it, ChinaJoy's self-media matrix will link up with more than a hundred ChinaJoy partner media to provide a series of publicity and distribution services for various exhibitors, focusing on high-consumption, high-stickiness, and high-interaction user groups, exporting brand product ideas, and casting Open up hot-sale marketing in various circles, increase the popularity of the category, and consolidate the brand image, thereby increasing the visibility and brand influence of exhibitors. Currently, the investment promotion for the 2024 ChinaJoy The organizers of ChinaJoy hereby sincerely invite 2024 ChinaJoy consumer electronics and smart hardware companies and the vast number of passionate consumers to join the interactive carnival and open the door to quality life together - gather at 2024 ChinaJoy, from online to offline, we will see you there!

The above is the detailed content of A sneak peek of the highlights of the 2024 ChinaJoy X JD 3C Digital Live Shopping Festival!. For more information, please follow other related articles on the PHP Chinese website!