It is reported that Douyin e-commerce’s GMV target in 2024 is 4 trillion yuan, close to last year’s Pinduoduo

According to news from this site on May 24, a person close to Douyin e-commerce revealed to 36 Krypton that Douyin e-commerce’s total merchandise volume (GMV) in 2023 will be approximately 27,000 yuan, and its GMV target in 2024 is 40,000 yuan, an increase of nearly 50%.

For comparison, Alibaba’s GMV last year was 7.2 trillion, while Pinduoduo’s GMV was 4.05 trillion.

In fact, "LatePost+LatePost" broke the news in February this year that Douyin e-commerce has set a full-year over 3 The total transaction volume (GMV) target is RMB 10,000. In this regard, the relevant person in charge of Douyin e-commerce stated that the relevant data is untrue.

Consumers’ today’s low-price strategy will be extended to the content field. Malls and short videos will strongly recommend low-price products, while live broadcast rooms will continue to carry high-priced products based on brands.

#According to previous reports on this site, Douyin e-commerce’s mall GMV (gross merchandise transactions) in 2023 increased by 277% year-on-year. In the past year, a total of 8.84 million Douyin e-commerce authors made income through live broadcasts, short videos, showcases, pictures and texts, etc. The number of authors with cumulative GMV exceeding 100,000 yuan has exceeded 600,000.

Douyin previously released the "2023 Annual Data Report (Full Version)". Data shows that the total transaction volume of the Douyin Life Service Platform increased by 256% in 2023, covering more than 370 cities and involving more than 4.5 million overseas stores.

Compared with last year, the transaction volume of short videos on the Douyin platform increased by 83% this year, the volume of short video releases increased by nearly 1.4 times, the number of graphic content releases increased by 2.68 times, and the platform live broadcast transaction volume increased by 5.7 times.

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