Taobao: The number of 88VIP users has reached 35 million. As of May 21 this year, the average daily transaction volume of 618 merchants has increased by 41% year-on-year.

News from this site on May 23, the 618 promotion has begun. Taotian Group announced that this year is the first time that Taobao merchants support 88VIP consumer coupons. As of May 21, the average daily transaction volume of Taobao consumer coupon merchants The amount increased by 41% compared to 618 last year.

This year, the 618 Taobao Tmall platform has made large-scale investments and provided benefits to 88VIP users. For example, the threshold for using consumer coupons has been lowered from 1,500 to 1,200, and "unlimited returns include shipping costs". ” rights, as well as redeeming a cash red envelope every day for a discount of 20 yuan for purchases over 300 and a discount of 10 yuan for purchases over 200. At the same time, the number of Taobao 88VIP users has reached 35 million, showing a year-on-year growth momentum.

According to data released by Taobao and Tmall, at 8 pm on May 20, just 4 hours after 618 went on sale, 59 brands recorded sales of A total of 376 items were sold, with sales exceeding RMB 10 million. In the first hour of sales, the GMV of Taobao's tens of billions of subsidies has increased by 596.5% compared with the same period last year.

In addition, Taobao also launched the 88VIP monthly shopping card some time ago, which can receive 618 large coupons. Taobao App has also received an update. The three major channels have been changed to two major channels: "Taobao Live" and "Ten Billion Subsidies", while reducing the area occupied by the homepage. This site noticed that Taobao also announced an upgrade to the web version Taobao.com this month. For example, the login status is maintained for a longer period of time, the shopping cart displays the post-coupon price for the first time, and product details are automatically discounted. Collection, "My Taobao" has added invoice management, etc...

Related reading:

• "Tmall launches 88VIP monthly shopping card: You can get 618 large coupons, 8.8 yuan for the first month"

• " Taobao App homepage revision: "Taobao good prices, Taobao shopping" channel has been changed to "Ten billion subsidies", icon bar The entrance is reduced to one column》

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