Honor CEO Zhao Ming: Simply co-branding has no value

According to news on May 28, Honor officially launched the new Honor 200 series mobile phones on May 27. After the release of the new phone, speculation about the possible "co-branding" of Honor and Arden spread in the market. However, Honor CEO Zhao Ming made it clear in the group interview after the meeting that Honor does not agree with pure co-branding behavior. He emphasized that Honor still adheres to the position of not co-branding.

Zhao Ming further elaborated on the views he had publicly expressed before. He believed that joint branding has a limited effect on improving mobile phone imaging technology, so Honor mobile phones will not take the lead. The road to image co-branding. He explained in detail that the cooperation between Honor and Yagu is not a common image co-branding method in the industry, but is based on in-depth exploration and cooperation at both the artistic and technical levels. This cooperation demonstrates the result of the integration of AI technology and portrait aesthetics, aiming to promote the advancement of mobile photography technology.

According to the data editor’s interpretation, the common image co-branding in the industry is mostly dominated by camera brands. Although in the early stages of cooperation, this kind of co-branding can bring a certain "borrowing effect" to mobile phone brands, as the cooperation deepens and the products continue to be developed, there are adjustments at the hardware level, such as bright head design and lens technology. , gradually emerged. Especially today with the increasing development of AI technology, this limitation has become more obvious.

Faced with the impact of AI technology, some mobile phone manufacturers who were once keen on co-branding with camera brands have also begun to realize that pure co-branding cannot bring substance to imaging technology improvement, so they began to launch their own imaging technology brand. Honor, a brand that realized early on that "co-branding is useless", has demonstrated its new concepts in the field of portrait photography through technical cooperation, with the Honor 200 series as a pioneer.

Honor obviously pays more attention to improving product quality through in-depth technical exchanges, rather than relying on the short-term effects of co-branding. Through cooperation with Arden, they use AI technology to benchmark the entire process of professional photography, hoping to achieve photographic effects that surpass those of SLR cameras. For Honor, which adheres to long-termism, in image cooperation, they value strength more than just fame.

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