Apple iPhone shipments surge 52% in China, discount strategy sparks popularity

According to reports, news on May 29 showed that Apple’s iPhone shipments in China achieved an astonishing annual growth rate of 52%. This growth was mainly driven by Apple's heavy discounts on the iPhone 15 model, with discounts as high as $318. This strategy significantly increased the popularity of the iPhone.

China has always been an important market for Apple. However, the recent weakening of market demand has forced Apple to cut prices to attract consumers. According to the editor's understanding, the price-reduced iPhone 15 has been warmly welcomed by Chinese consumers and has driven significant growth in shipments. Although price cuts will have a certain impact on Apple's profits, Apple has to make this adjustment to attract consumers.

In the Chinese market, Apple has once again become the preferred smartphone brand for Chinese consumers. This is partly due to Huawei's declining influence in the Chinese market, which makes consumers wait longer for Huawei's high-end models, and then turn to Apple. At the same time, Chinese consumers’ pursuit of high-end products has also driven the sales growth of Apple mobile phones.

The report further pointed out that many Chinese consumers are willing to spend more than 4,000 yuan ($790) to buy the next mobile phone, but currently only 33% of people own high-end mobile phones, which undoubtedly provides a huge market for Apple Chance.

Now, Apple is facing strong competition from the upcoming new iPhone 16 series and its Mate 70 series. The new iPhone 16 is expected to be released in September, and there may be new changes in the market landscape. We will wait and see how consumers will choose.

The above is the detailed content of Apple iPhone shipments surge 52% in China, discount strategy sparks popularity. For more information, please follow other related articles on the PHP Chinese website!