Apple's price reduction strategy works, foreign mobile phone brand shipments surged 52% in April

According to the latest domestic mobile phone market analysis report released by China Academy of Information and Communications Technology in April, the shipments of foreign mobile phone brands in that month increased significantly by 52% year-on-year, soaring from 2.3 million units in the same period last year to 3.5 million units. The report data mainly reflects the significant rebound in Apple iPhone sales, because the foreign brand mobile phones in the statistics mainly refer to Apple products.

The strategy adopted in the Chinese market is crucial to Apple's market position. It is understood that Apple has implemented price reduction strategies many times in China this year in an effort to increase market share. Especially during the upcoming "618" e-commerce promotion, Apple has launched unprecedented discounts.

According to the latest data, Apple has discounted some high-end iPhone models up to 2,300 yuan in this major promotion, which is double the discount in February this year. Such a marketing strategy has undoubtedly greatly stimulated consumers' desire to buy and further promoted the increase in iPhone sales.

Therefore, there is reason to predict that, driven by the price reduction strategy, iPhone shipments in May this year are expected to continue to rise. Chinese consumers have responded to Apple's price reduction strategy with practical actions, and have chosen to buy heavily discounted iPhones.

However, industry observers have also expressed concerns that as high-end smartphone users increasingly tend to purchase higher-spec devices to extend their lifespan, this may lead to longer phone replacement cycles. . If this trend continues to develop, it may bring new challenges to the sales model of the mobile phone market.

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