NIO Li Bin: The ONVO brand is positioned in the family car market, and the logo contains upward power

According to news on May 11, NIO’s new sub-brand “ONVO” has recently officially announced that it will be officially released at 19:30 on May 15. At present, Letao's official website has been officially launched, and an open letter from Li Bin, founder, chairman and CEO of NIO, has been released.

In this letter, Li Bin elaborated on the philosophy and positioning of the Ledao brand. He emphasized that Ledo is mainly aimed at the family car market and aims to become a warm companion for family life. Li Bin described in poetic language: "Every road with family members is a happy road." He hopes that happy roads can accompany every family to grow together, witness every step of life's progress, and add more laughter to the journey of life. and warmth.

Li Bin also revealed: "ONVO comes from On Voyage, which means a beautiful journey; Ledao, the road of happiness. Ledao's brand identity is an upward road."

In addition, The Letao Auto App has also been released in major application stores, supporting charging, battery swapping, online car purchasing, etc.

The above is the detailed content of NIO Li Bin: The ONVO brand is positioned in the family car market, and the logo contains upward power. For more information, please follow other related articles on the PHP Chinese website!