The disappearance of LCD mobile phones depends entirely on the success of OLED

Remember the new iPad Pro released a few days ago? One of the biggest upgrades is switching from LCD panels (MiniLED backlight) to OLED. Just today, Xiao Lei also saw a piece of news, that is, Yonhap News Agency said that LG Display is accelerating the sale of its last LCD panel factory:

announced a full shift to OLED.

As the third generation of display technology, the trend of OLED replacing LCD has actually started a long time ago. Some people have claimed that OLED will replace LCD and become the absolute mainstream. However, what best reflects the passing of LCD glory and OLED sweeping the world may be looking back at the mobile phones we use most.

Starting in 2017, flagship phones represented by iPhone X quickly came with OLED screens as standard. Even though the voice of "LCD will never be a slave" continues, a large number of mid-range products have gradually abandoned LCD screens and replaced them with OLED.

Until today, many people may have discovered that even with mainstream brand models that cost over 1,000 yuan, you can hardly see the LCD screen. There is not even a mobile phone. For example, iQOO Z8 last year was equipped with what is known as "the most powerful LCD in iQOO history", and the iQOO Z9 just released not long ago also gave up LCD.

##iQOO Z9, picture / iQOO

##From flagship phone to thousand Yuan Ji, there is no doubt that LCD mobile phones are coming to an end, but how did LCD get to this point? Is the ending really irreversible?

The disappearance of LCD thousand-yuan phones leaves LCD no choice in party elections

If we talk about mobile phones in 2023 There are still two thousand-yuan phones in the market - Redmi Note 12T Pro and iQOO Z8, both equipped with Dimensity 8200 and a good LCD screen.

#In 2024, there is still no decent LCD thousand-yuan machine.

The newly released iQOO Z9 is equipped with Snapdragon 7 Gen 3 and a 1.5K OLED screen. The starting price is the same as the previous generation Z8, starting at 1,599 yuan. Although there is also a lower-positioned Z9x equipped with an LCD screen, the combination of Snapdragon 6 Gen 1 and the neglect of publicity make it difficult to become the choice of LCD parties.

On the other hand, although it is not yet certain whether the Redmi Note 12T Pro will have a follow-up model, Xiaomi released the Redmi Note 13 series at the beginning of this year, which is positioned better than the former. Even lower, the standard version is equipped with MediaTek Dimensity 6020, starting at 1,099 yuan, and also equipped with:

"OLED flexible straight screen".

Redmi Note 13, picture/Xiaomi

This trend does not Not surprisingly. In fact, in 2020 we can still see sub-flagship products such as the K30S Extreme Commemorative Edition and Xiaomi 10T using LCD screens. Since then, the positioning of LCD mobile phones has continued to decline, leaving almost no models left for LCD parties to choose from.

The following are LCD mobile phones that have had certain selling points and product strength in the past few years, based on incomplete statistics from Lei Technology:

- In 2020, K30S Extreme Commemorative Edition, Xiaomi 10T, iPhone SE 2, Sharp AQUOS R5G;

- In 2021, Honor X30 Max, iQOO Neo5 Active Edition/SE, Redmi Note 10 Pro, moto edge X30;

- 2022: iPhone SE 3, OPPO K10, OnePlus Ace Racing Edition, Redmi Note 11T;

- 2023, Redmi Note 12T Pro , iQOO Z8;

- 2024, not available yet.

# Of course, this does not mean that there will not be a thousand-yuan LCD mobile phone in 2024. But unlike before, where the configuration and price were still worth talking about, and unlike before, where manufacturers would emphasize "reviving the glory of LCD," in 2024, no mainstream manufacturers or users will still care about LCD.

Picture/Xiaomi

The shortcomings of LCD have been talked about by everyone A lot, which is probably the reduction of thickness and weight, and the improvement of display effects such as contrast. But the most paradoxical thing is actually why some users who used to shout "LCD will never be a slave" have also lost their voices.

The simplest answer is: the experience has changed.

Today’s OLED is a better choice no matter how you look at it

In the past, although flagship phones quickly OLED screens have been popularized, but they have been controversial for a period of time. In addition to the lifespan of OLED organic materials, one of the biggest controversies is various display problems under low brightness, such as rag screens, low-frequency PWM dimming, which is more irritating to the eyes.

But with the advancement of materials and processes, many corner problems of OLED have been solved or greatly improved, including the low-frequency PWM dimming problem that gives many people a headache .

The first-class OLED screen equipped with Realme GT Neo6, photo/Lei Technology

Simply put, PWM dimming essentially uses the visual persistence effect of the human eye to control the brightness of the OLED screen by switching the frequency of the screen, but this also inevitably leads to screen flickering or stroboscopic. For a large number of sensitive users, such stroboscopic effects have seriously affected eye comfort.

And low-frequency PWM dimming was once the "Achilles heel" of OLED in the eyes of many mobile phone users, and it has also become a strong reason for the LCD party to insist on LCD screens. In the process of exploring improvements, mobile phone manufacturers have even tried DC-like dimming methods, but this has a relatively large impact on the screen display effect.

But even this last "one kilometer" has been "opened up" by domestic OLED manufacturers, and they are still sold directly from flagship phones to thousand-yuan phones.

Now open the product introduction page of Redmi Note 13 (5G) on Xiaomi’s official website, and you will see that even the Redmi Note 13, which sells for a thousand yuan, is equipped with A flexible OLED screen that supports 120Hz, global excitation brightness of 1000nit, hardware-level low blue light, and also:

1920Hz high-frequency PWM dimming.

Picture/Xiaomi

Even an OLED screen using LTPO technology , today it is still high-frequency PWM dimming. The solution of high-frequency PWM dimming can be said to have overturned the last obstacle for OLED screens in mobile phones. In addition, various manufacturers are paying more and more attention to the "eye protection" performance of the screen, and even the LCD party will find it difficult to refuse.

What's more, OLED has better colors, unlimited contrast, and higher brightness.

In a nutshell, OLED has made up for many of its past shortcomings and has a lot of display advantages. Coupled with the cost reduction brought about by the increasingly mature technology, No matter how you look at it, it is the better choice.

In contrast, if the display effect of large-size LCD products with Mini LED as backlight has been significantly improved, small-size LCDs have hardly improved much. Redmi The top-notch LCD on the Note12T Pro, which has received rave reviews, does not actually perform better than the LCD screen on the iPhone 8 many years ago.

From this perspective, it is easy to understand why the voice of "LCD will never be a slave" is almost missing today, and manufacturers simply don't talk about "LCD glory".

Written at the end

The screen can be said to be the most critical component of our daily use of mobile phones, and its importance has long been it goes without saying. But whether it is LCD or OLED, it may be an extremely critical technical route for panel manufacturers, and it may be an important part of product definition for mobile phone manufacturers, but for terminal consumers:

is just a display technology and a means to achieve better screen display effects.

In the final analysis, display effect and actual experience are the focus that consumers should pay attention to, so a few years ago, LCD screens might have been a good choice, but Today, LCD may really have come to an end.

#In 2024, large-scale AI models will be implemented at an accelerated pace, cars will become a prime scene, and "the second half is about intelligence" will become the industry consensus.

##On April 25, the Beijing Auto Show became a watershed in the second half of new energy vehicles, with intelligence becoming the absolute protagonist, domestic brands rising strongly, and entrepreneurs’ “new car models” becoming the landscape. Fuel vehicles, joint venture vehicles, foreign brands, and functional vehicles are completely left behind.

During the auto show, Lei Technology's new media "Focus on electric vehicles and better understand intelligence", Dianchetong, sent a luxury reporting team to Beijing to conduct systematic first-line professional in-depth According to the report, a total of 8 videos, 8 in-depth analyzes and massive short content were output. The entire network received millions of reads, and several articles received 100,000 hits on WeChat (real traffic), attracting great attention from professional media in the industry.

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