Excel-漏斗图分析（差异分析）-Mysql Tutorial-php.cn

Home

Database

Mysql Tutorial

Excel-漏斗图分析（差异分析）

WBOYWBOYWBOYWBOYWBOYWBOYWBOYWBOYWBOYWBOYWBOYWBOYWB

Jun 07, 2016 pm 03:28 PM

Business ProcessanalyzedifferenceComparefunnel

漏斗图适用于业务流程比较规范、周期长、环节多的流程分析，通过漏斗各环节业务数据的比较，能够直观地发现和说明问题所在。在网站分析中，通常用于转化率比较，它不仅能展示用户从进入网站到实现购买的最终转化率，还可以展示每个步骤的转化率，如图9-91所示

漏斗图适用于业务流程比较规范、周期长、环节多的流程分析，通过漏斗各环节业务数据的比较，能够直观地发现和说明问题所在。在网站分析中，通常用于转化率比较，它不仅能展示用户从进入网站到实现购买的最终转化率，还可以展示每个步骤的转化率，如图9-91所示。

图9-91 使用漏斗图展示的网站客户转化率
漏斗图不仅能够提供用户在业务中的转化率和流失率，还揭示了各种业务在网站中受欢迎的程度。虽然单一漏斗图无法评价网站某个关键流程中各步骤转化率的好坏，但是通过前后对比或是不同业务、不同客户群的漏斗图对比，还是能够发现网站中存在的问题。
在Excel中绘制漏斗图需要借助堆积条形图来实现。图9-92是某网站的客户转化率统计数据，C列是客户访问人数，B列是根据访问人数计算的占位数，目的是将人数系列的条形进行居中显示，占位数的计算方法是“（第一环节访问人数-当前环节访问人数）/2”。

图9-92 各环节转化率数据

选定A1:C6区域，在 “插入”功能区的“图表”模块中单击“条形图”，选择“堆积条形图”，然后删除网格线，效果如图9-93所示。

图9-93 插入的堆积条形图

可以看到人数数据系列的条形以居中方式显示，但是漏斗形状是反向的。右击纵坐标轴标签，选择“设置坐标轴格式”命令，在打开的对话框中勾选“逆序类别”复选框，可以看到漏斗形状成正向显示。同时，“主要刻度线类型”选择为“无”，去除纵坐标轴的刻度显示。效果如图9-94所示。

图9-94 调整漏斗形状方向并去除纵坐标轴刻度显示

右击“占位数据”数据系列的条形，选择“设置数据系列格式”命令，在打开的对话框中设置填充颜色为“无填充”，隐藏该数据系列的条形显示，如图9-95所示。

图9-95 隐藏“占位数据”数据系列的条形显示

在图表工具的“布局”功能区中，依次选择“坐标轴”Ž“主要横坐标轴”Ž “无”，去除横坐标轴，如图9-96所示。

图9-96 去除横坐标轴

删除图表的图例部分。右击“人数”数据系列的条形，选择“设置数据系列格式”命令，设置条形得填充颜色为“纯色填充”，进行图表美化，如图9-97所示。

图9-97 美化漏斗图的条形填充颜色

在“插入”功能区中单击“形状”按钮，选择“直线”形状，绘制漏斗的边框，直至全部完成。此外，还可以在纵坐标轴标签区域插入下箭头形状，并在箭头中输入环节转化率。效果如图9-98所示。

图9-98 绘制漏斗边框

最后，右击“人数”数据系列的条形，选择“添加数据标签”命令，并将标签修改为总体转化率，最终得到图9-91的漏斗图。

Statement

The content of this article is voluntarily contributed by netizens, and the copyright belongs to the original author. This site does not assume corresponding legal responsibility. If you find any content suspected of plagiarism or infringement, please contact admin@php.cn

How does MySQL's licensing compare to other database systems?Apr 25, 2025 am 12:26 AM

MySQL uses a GPL license. 1) The GPL license allows the free use, modification and distribution of MySQL, but the modified distribution must comply with GPL. 2) Commercial licenses can avoid public modifications and are suitable for commercial applications that require confidentiality.

When would you choose InnoDB over MyISAM, and vice versa?Apr 25, 2025 am 12:22 AM

The situations when choosing InnoDB instead of MyISAM include: 1) transaction support, 2) high concurrency environment, 3) high data consistency; conversely, the situation when choosing MyISAM includes: 1) mainly read operations, 2) no transaction support is required. InnoDB is suitable for applications that require high data consistency and transaction processing, such as e-commerce platforms, while MyISAM is suitable for read-intensive and transaction-free applications such as blog systems.

Explain the purpose of foreign keys in MySQL.Apr 25, 2025 am 12:17 AM

In MySQL, the function of foreign keys is to establish the relationship between tables and ensure the consistency and integrity of the data. Foreign keys maintain the effectiveness of data through reference integrity checks and cascading operations. Pay attention to performance optimization and avoid common errors when using them.

What are the different types of indexes in MySQL?Apr 25, 2025 am 12:12 AM

There are four main index types in MySQL: B-Tree index, hash index, full-text index and spatial index. 1.B-Tree index is suitable for range query, sorting and grouping, and is suitable for creation on the name column of the employees table. 2. Hash index is suitable for equivalent queries and is suitable for creation on the id column of the hash_table table of the MEMORY storage engine. 3. Full text index is used for text search, suitable for creation on the content column of the articles table. 4. Spatial index is used for geospatial query, suitable for creation on geom columns of locations table.

How do you create an index in MySQL?Apr 25, 2025 am 12:06 AM

TocreateanindexinMySQL,usetheCREATEINDEXstatement.1)Forasinglecolumn,use"CREATEINDEXidx_lastnameONemployees(lastname);"2)Foracompositeindex,use"CREATEINDEXidx_nameONemployees(lastname,firstname);"3)Forauniqueindex,use"CREATEU

How does MySQL differ from SQLite?Apr 24, 2025 am 12:12 AM

The main difference between MySQL and SQLite is the design concept and usage scenarios: 1. MySQL is suitable for large applications and enterprise-level solutions, supporting high performance and high concurrency; 2. SQLite is suitable for mobile applications and desktop software, lightweight and easy to embed.

What are indexes in MySQL, and how do they improve performance?Apr 24, 2025 am 12:09 AM

Indexes in MySQL are an ordered structure of one or more columns in a database table, used to speed up data retrieval. 1) Indexes improve query speed by reducing the amount of scanned data. 2) B-Tree index uses a balanced tree structure, which is suitable for range query and sorting. 3) Use CREATEINDEX statements to create indexes, such as CREATEINDEXidx_customer_idONorders(customer_id). 4) Composite indexes can optimize multi-column queries, such as CREATEINDEXidx_customer_orderONorders(customer_id,order_date). 5) Use EXPLAIN to analyze query plans and avoid

Explain how to use transactions in MySQL to ensure data consistency.Apr 24, 2025 am 12:09 AM

Using transactions in MySQL ensures data consistency. 1) Start the transaction through STARTTRANSACTION, and then execute SQL operations and submit it with COMMIT or ROLLBACK. 2) Use SAVEPOINT to set a save point to allow partial rollback. 3) Performance optimization suggestions include shortening transaction time, avoiding large-scale queries and using isolation levels reasonably.

See all articles