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【热门技术】什么是搜索引擎分词技巧

Jun 07, 2016 pm 03:12 PM
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今天给大家分享一个我在网上看到的SEO精彩实例,大家一定看过ZAC的“搜索引擎每日一贴”吧?用ZAC的博客文章作为实例,分享一个SEO写作技巧——分词写作。 什么是分词? 简单的说:就是把语句正确分解成词组的技术,搜索引擎核心技术之一。搜索引擎抓到一个

 

今天给大家分享一个我在网上看到的SEO精彩实例,大家一定看过ZAC的“搜索引擎每日一贴”吧?用ZAC的博客文章作为实例,分享一个SEO写作技巧——分词写作。


什么是分词?
简单的说:就是把语句正确分解成词组的技术,搜索引擎核心技术之一。搜索引擎抓到一个页面,找到核心内容后就开始进行词组分解。分词完成后才开始后续的关键词密度计算等等。
比如: www.zgseo.tk 自贡SEO博客可以分词成为:自贡SEO,SEO博客
分词写作: 指的是在编辑文章时,主要包括原创、半原创,有意的对目标关键词的分词进行多次重复的写作意识。
下面以ZAC的这篇“到底SEO是什么”作为案例进行讲解。这篇文章的目标关键词是“SEO是什么”,我们先看一下该文章的排名。

【热门技术】什么是搜索引擎分词技巧

【热门技术】什么是搜索引擎分词技巧
(百度谷歌的排名情况)

目前关键词“SEO是什么”,百度第五、谷歌也第五,下面是2张SERP的截图。现在我们来看一下这篇文章的写作技巧。首先,我们需要了解目标关键词和目标关键词的分词结果:
目标关键词: SEO是什么
该目标关键词可以分解成2个词: SEO 什么 “是”在这里是连词,所以可以忽略。
下面我们分别查看关键词及分词在“到底SEO是什么”一文中的出现情况。
下面是三张截图,黄底部分是关键词
首先我们通过下图,可以看到“SEO是什么”在文章中出现2次,一次接近头部并加粗了,另一次接近底部。

【热门技术】什么是搜索引擎分词技巧
(“SEO是什么”在文章中的分布)

再来看看“SEO”出现的情况,文中一共显示了15次,如下图:

【热门技术】什么是搜索引擎分词技巧

最后再看看“什么”出现几次,文中“什么”一共出现7次,如下图:

【热门技术】什么是搜索引擎分词技巧
(“什么”在文章中出现几次)

该文章中:
SEO是什么 出现2次
SEO 出现15次
什么 出现7次
大家注意,文中带“什么”的句子,其实都是可有可无的话。
举例:“大公司的链接都是用户自己给的,人家根本不去做什么外部链接建设……”
这句话里的“什么”,完全可以去掉,一样可以读的通,并且保持原意。
ZAC平时就习惯用“什么”吗?
NO!
该文章中出现7次“什么”,完全是ZAC为了争取“SEO是什么”这个关键词排名而出现的。这就SEO高手在写作过程中的分词意识!
当我们在给编辑人员进行培训时,必须灌输他们分词意识,一开始可以强硬的要求编辑人员最少出现关键词次数,慢慢的习惯后就不用限制的。利用分词写作技巧原创的文章,即使是半原创,一般的小关键词可以轻松搞定。当然,首先你的网站本身需要一定的权重。


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