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Google sued by Chegg over AI Overviews hurting traffic and revenue

Chegg, an education technology company, is suing Google, alleging that Google's AI Overviews feature harms Chegg's traffic and revenue. Chegg claims AI Overviews significantly impacts its acquisitions, revenue, and employees, diverting traffic away

Apr 18, 2025 am 11:00 AM

Google Search Console API delayed

Reports indicate a delay in the Google Search Console API, impacting data availability. The issue, first noticed around Wednesday, February 19th, caused delays in data updates, with some users reporting incomplete data as late as Thursday, February

Apr 18, 2025 am 09:21 AM

IIS and PHP: Exploring the Compatibility

IIS is compatible with PHP and is implemented through the FastCGI module. 1.IIS supports PHP through the FastCGI module, making PHP run as an independent process. 2. Configuring IIS to run PHP requires defining the handler in the configuration file. 3. Basic usage includes enabling the FastCGI module and setting up PHP handlers. 4. Advanced usage can configure PHP environment variables and timeout settings. 5. Common errors include version incompatibility and configuration issues, which can be diagnosed through logs. 6. Performance optimization is recommended to adjust the PHP process pool size and enable OPcache.

Apr 18, 2025 am 12:11 AM

PHPiis

Branded search and SEO: What you need to know

Brand search optimization: securing your online identity Google and LLMs (like ChatGPT) display branded search results when users search for your brand name. High ranking for these searches is crucial for all businesses, regardless of size, but achi

Apr 17, 2025 am 10:24 AM

The future of ecommerce search: Insights from 200 retailers

Unlocking the Power of AI-Driven Product Search: A 2025 Outlook Consumers demand fast, precise, and personalized search results, yet many online retailers still grapple with effective product discovery. The State of Product Discovery in Digital Comm

Apr 17, 2025 am 09:49 AM

Not appearing in Google AI Overviews significantly harms webpages: Study

A new study by Terakeet reveals the significant impact of Google's AI Overviews on webpage traffic. Inclusion in these overviews boosts traffic, while exclusion leads to measurable harm. The Benefits of AI Overview Inclusion: The study shows consis

Apr 17, 2025 am 09:19 AM

The Continued Relevance of IIS: Why It Persists

IIS remains relevant in the age of cloud native and containerization because of its versatility, integration with modern technologies, and its advantages in performance optimization and security. 1) IIS supports a variety of development frameworks and modern web functions. 2) It can be seamlessly integrated with technologies such as Azure, Docker and other technologies. 3) IIS improves performance and provides security through various technologies, and is suitable for hosting internal and external websites of the enterprise.

Apr 17, 2025 am 12:01 AM

59% of Americans click on brands they know in Google results: Survey

A recent survey by Page One Power reveals a compelling statistic: searchers are twice as likely to click on familiar brands compared to top-ranked search results. This highlights the crucial role of brand recognition in SEO success. A significant 5

Apr 16, 2025 am 11:38 AM

5 SEO content pitfalls that could be hurting your traffic

Avoid common misunderstandings in SEO strategies and improve website traffic Not all SEO strategies are universal, but some common practices are always effective when it comes to helping websites recover traffic losses or drive growth. These models have emerged repeatedly in numerous projects and have become best practices within our organization. While they may not be applicable in all situations, they always bring results. If you want to recover lost traffic or return to growth track, avoid the following SEO pitfalls: Write blog posts based on keyword search volume Search engines prioritize content written for users because it meets the needs of users. They may use a site-wide classifier and a manual auditor to evaluate this. If each page and blog post is just for the key to estimate

Apr 16, 2025 am 10:26 AM

Running PHP on IIS: A Practical Tutorial

Running PHP applications on a Windows server is feasible and practical. 1) Install and configure IIS, 2) Integrate PHP through FastCGI, 3) Solve common problems such as MIME type configuration and extended loading, 4) Optimize performance settings using OpCache and FastCGI, 5) Follow PHP best practices such as using namespaces and PSR standards.

Apr 16, 2025 am 12:10 AM

Reddit for SMBs: A hidden SEO and engagement goldmine

Reddit: A powerful tool for small and medium-sized enterprises to enhance brand awareness and SEO Reddit is not only a gathering place for emoticons and hot topics, but also a powerful tool for small and medium-sized enterprises (SMBs) to increase brand awareness, connect with their audiences, and even enhance SEO. While most of the marketing advice about Reddit is targeted at large brands, SMEs can also effectively leverage the platform to interact with potential customers, build trust, and achieve real results. Think of Reddit as another social platform So, why should SMEs consider using Reddit? Unlike other social media channels like Instagram, on Instagram you have to keep up with every new feature in order for the algorithm to promote your

Apr 15, 2025 am 10:50 AM

7 tips for SEO newbies

SEO: A dynamic and marketing-focused industry, it is crucial to keep your keen insights all the time. If you first enter this trip, you may feel overwhelmed without guidance. There are many aspects and professional directions in the SEO field, which will only be exposed to later in your career—local SEO, technical SEO, content SEO, digital PR, user experience, e-commerce SEO, media SEO, etc., and there are countless. However, for beginner professionals, it is not necessary to focus on these areas of expertise from the beginning. Just like liberal arts education or apprenticeship, SEO beginners should first establish a broad understanding of the entire discipline and then choose their professional direction. This article introduces several ways to build basic knowledge of SEO. Start with business

Apr 15, 2025 am 10:40 AM

Pinterest SEO: Your guide to brand discovery

Search is evolving, and social platforms are now at the heart of discovery. Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social

Apr 15, 2025 am 10:26 AM

Google now sees more than 5 trillion searches per year

Google's recent announcement reveals a staggering search volume: over 5 trillion searches annually. This marks the first public update from Google on this metric since 2016, when the company acknowledged handling "more than 2 trillion" que

Apr 15, 2025 am 10:17 AM