new business
Q: What are the new categories of products in the service market (http://fuwu.taobao.com)?
A: There are currently no e-commerce services provided in the service market, such as: financial tax reporting services, financial services, human resources services, account security, transaction insurance, corporate travel, legal consulting, etc.
Q: I have some tools, software and services that I want to put on the service market. How should I do this?
A: For existing categories in the service market, log in (//open.taobao.com), register a service provider, obtain relevant development documents and API-related information, and put development services on the shelves.
If the service provided is currently not available in the service market, you can send the service introduction, usage process and contact information to fwsc@taobao.com, and the relevant business access personnel will evaluate the commercial value of the service. , after relevant evaluation and determination of value to e-commerce customers, new product access staff will negotiate business cooperation with service providers to further promote service access.
Q: What qualifications do service providers for new category products need to have when accessing the service market?
A:
- A legally registered enterprise with a business license;
- If it provides tool software services, it must have the patent right, copyright or use authorization of the software . Have an independent operation and technical team with no less than 3 developers;
- The company has been operating for more than 3 years, can withstand high business pressure, and has relevant industry success stories;
- can provide detailed Product function and data demand planning, and cooperation operation plan;
- Rich e-commerce industry experience, deep understanding of Taobao trading platform and seller needs
Q: What is the process for new category products to be integrated into the service market?
A:
- Confirmation of cooperation intention, product commercial value assessment, relevant business data research
- Commercial value positioning, product form determination (MRD business request document , PRD product requirements document), put into development
- and go online. After the early trial operation period, the product quality is stable and there is a certain user scale, further promotion will be carried out
Q: Is there any relevant support for the operation of new category products after they are launched?
A:
- The service will be put into trial operation for 1-3 months. The service quality is stable and will have the opportunity to promote publicity resources;
- After the service has been promoted in the early stage , accumulate a certain number of users, and have an order conversion rate of more than 5%, you will get opportunities to cooperate with more relevant categories and participate in market activities (arranged according to the current event schedule and the matching of event themes and services);
- More than 6 or more services under the same service category will open up new categories in the service market; successful cases of
- high-quality services will receive various media or public relations opportunities.
Q: Are all new category products software tools?
A: In addition to software tools, it can be related offline services or online services
Q: What is the revenue share after the new category product is launched?
A: Tool software category is divided into 30% and 70%, Taobao 30% and service provider 70%
Traditional offline service categories will be divided and negotiated based on the actual business situation
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