Crypto Exchange Crypto.com dévoile une collaboration de haut niveau et rejoint l'UEFA Champions League en tant que partenaire mondial de la plateforme de crypto-monnaie

Poursuivant la tendance, l'échange cryptographique basé à Singapour, Crypto.com, a dévoilé une collaboration de haut niveau.

L'échange cryptographique basé à Singapour, Crypto.com, a annoncé une collaboration de haut niveau avec l'Union des associations européennes de football (UEFA).

Crypto.com will join the UEFA Champions League as a global cryptocurrency platform partner and an official global sponsor, according to a Wednesday, August 14, 2024, announcement.

The multi-year partnership will be unveiled at the UEFA Super Cup on Wednesday, August 14, 2024, in the high-profile match between Real Madrid and Atalanta, which will be played at the National Stadium in Warsaw, Poland.

The global sponsorship will include a range of initiatives, such as in-stadium activations, broadcast integrations, and innovative advertising campaigns.

“This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community,” said Guy-Laurent Epstein, UEFA marketing director.

“We are thrilled to partner with Crypto.com, a world-leading cryptocurrency platform, to bring the passion of football to the world.”

The latest venture builds on other sports-related partnerships by Crypto.com in previous years.

In March 2022, the exchange announced one of its biggest sports deals when it became the official crypto sponsor of the 2022 FIFA World Cup.

The collaboration followed the exchange’s attempt at a partnership with UEFA in the same year, which involved inking a deal for £428 million over five seasons. However, the collaboration fell through due to regulatory concerns.

Crypto.com has also been linked with other sports stars such as LeBron James, Formula 1, the UFC, and the Italian “Serie A.” Its collaboration with the UEFA Champions League marks another major one for its books.

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