New iPad released: The charger is absent due to environmental protection strategy, but the original version is maintained in the Chinese market

According to news on May 8, Apple released the new iPad Air and iPad Pro on the evening of May 7. The sizes are divided into 11 inches and 13 inches. These new products are open for pre-order worldwide and are expected to start shipping next week. . For consumers in the European Union and the United Kingdom, the new iPad will no longer be equipped with a charger.

Apple’s move was obviously based on environmental considerations, but it also triggered controversy about its true motives. On the one hand, this strategy helps Apple reduce costs and increase profit margins; on the other hand, consumers need to purchase their own chargers, which undoubtedly increases their burden. Moreover, although this approach has been implemented on iPhones for many years, it is the first time that it has been applied to the iPad product line, which casts doubt on its environmental protection effect.

Although the new iPad does not come with a charger in the EU and the UK, in the Chinese mainland market, the new iPad Pro and iPad Air still come with a 20W USB-C power supply in the package. The adapter ensures a ready-to-use experience for domestic consumers. This differentiation strategy may temporarily alleviate domestic consumers' doubts about environmental protection measures, but it also reflects the inconsistency and complexity of global environmental policies.

The release of Apple’s new iPad has undoubtedly brought new vitality to the market, but the issue of equipped with chargers has also caused new controversy. Apple needs to find a better balance between environmental protection and consumer interests.

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