Apple may join hands with Rivian to restart 'Apple Car' project

On May 7, Apple announced that it would shelve its research and development plans for self-driving electric vehicles, a move that caused quite a stir within the automotive industry. The latest supply chain intelligence revealed that Apple is currently exploring cooperation opportunities with an emerging American automaker to restart the "Apple Car" project.

The data editor learned that Rivian, which is currently cooperating with Apple, is likely to be the one that has attracted much attention recently. While Rivian is under financial pressure and hiring woes, its partnership with Amazon remains solid and orders are rumored to be promising through the second half of 2024.

We understand that Apple is in related negotiations, but the specific details and methods of cooperation have not been made public. Apple has invested more than 10 billion US dollars in the research and development of automobile projects in the past ten years. This project, which began in 2014, was eventually suspended due to difficulties in key technologies for self-driving cars.

Lei Jun expressed shock at Apple's decision. He believed that if he were in Apple's position, he would never make such a choice. Li Xiang, CEO of Li Auto, holds a different view. He believes that Apple’s decision to abandon physical manufacturing of vehicles and instead focus on the research and development of AI technology is a wise and timely strategic adjustment. In contrast, Jia Yueting questioned Apple's decision. He believed that giving up building cars was a big mistake made by Apple, because AI electric cars are the largest application scenario of AI technology. Apple's move may lose its position in the automotive ecosystem. Historical opportunities to integrate AI technology.

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