Chery Chairman Yin Tongyue talks about live streaming of goods: the pain and fun of being "kidnapped"

In the program on May 5, 2024, Yin Tongyue, chairman of Chery Automobile, elaborated on his motivations for personally participating in and live broadcasting the goods.

{"role":"system","content":"Yin Tongyue said frankly that the reason why he got involved in the field of live broadcasting was actually "forced by the situation." He joked that he was a "kidnapped" sales leader He was not only driven, but also encouraged and promoted by the young team within the company. He joked: "I, an old man in his 60s, was also driven out to live broadcast and promote his own products. Although this process is somewhat painful, it is also quite interesting. ""}

Recently, "Yin Tongyue's hair has turned white" has become a hot search topic on Weibo, attracting widespread attention from netizens. The host of the program revealed that Yin Tongyue's hair had actually started to turn gray a few years ago. This hot search actually conveyed a warm meaning: He had devoted a lot of effort to the company, and although his hair had turned white, he Let the enterprise rejuvenate.

{"role":"system","content":"The sense of the original content should not be changed, just tweak and rewrite it. Do not continue the text."} {"role":"user","content":"He also deeply feels about this, recognizing that in the automotive industry, as executives of enterprises, no one can take it lightly. Many people have changed their minds, and some have even started to compete through acquisitions. According to a little understanding, the Porsche in the Pan Tongtong leadership, in recent years has not stopped pushing out new, adapting to market changes, showing strong enthusiasm for innovation and competitive awareness."}

They face many challenges, but still maintain an optimistic attitude. Despite the difficulties they encountered, they still used their actions to interpret the entrepreneurial spirit and show their mental strength. This spirit will also inject new vitality into Chery Automobile's future development.

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