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The computer market also has off-peak and peak seasons, and there are many influencing factors. Understanding these factors is crucial to formulating sales strategies. PHP editor Xigua will help you understand the causes and time distribution of computer off-peak and peak seasons, helping you grasp market rules and optimize sales strategies. Continue reading the article to delve deeper into the mysteries of the slow and busy seasons in the computer market.
The slow and peak seasons for computers are mainly related to the consumer market. Generally speaking, the peak sales season for computers is at the end of the year during "Double Eleven" and around Christmas. During these times, consumers have a higher desire to shop, and merchants will also launch various discounts and promotions, making computer sales boom. .
The off-season is often during the New Year period and summer vacation, when many people choose to travel or other consumption methods instead of buying computers. In addition, in recent years, with the continuous improvement of computer hardware performance and the continuous reduction of prices, computers have gradually become an indispensable item in daily life and need to be purchased most of the time. Therefore, the difference between off-peak and peak seasons has gradually become insignificant. Too obvious.
Regarding this issue, I am a person who likes to sing, so I know a little bit about it. The off-season of KTV should be in winter. The weather is cold in winter. Generally, KTV is almost done at night, so the weather is cold. At night, many people stay at home and do not go out, so winter is the off-season for ktv. Of course, except for major holidays such as National Day and New Year's Day, the weather in summer is hot, which is the peak season for ktv. Because the weather is hot, everyone spends time after dinner. They will look for various entertainment activities, and singing karaoke is an indispensable entertainment item for many people, so it is the peak season.
The peak tourist season in Beihai is from May to October, which is summer and autumn.
The peak tourist season in Beihai is in summer and autumn. When people go to Beihai, they usually go to Beihai’s Silver Beach. The beach here is very soft. The key is that the sand here is all silver; many people like to go out to sea to play. It is also very comfortable to eat seafood and stay in farmhouses on the island. But in winter, Beihai's tourism industry is deserted. Because Beihai is relatively cold in winter, especially the wet and cold weather that northerners cannot bear, so very few people go to Beihai in winter.
The "Law of Alternating Low and Peak Seasons" was first proposed by Zhong Weitao. It means that any industry or product will not have a permanent peak season or a permanent off-season. The off-peak and peak seasons will alternate. Every industry has off-season. The length of peak seasons varies, and the length of time depends on changes in the industry. They may adjust the original rules due to certain factors.
As a clothing brand, Zara is very cost-effective, so there are still many people buying this brand of clothing. Zara has a sales season every year, so buying clothes is much cheaper. So, when is the Zara discount season?
Generally speaking, the summer Zara discount time is at the end of July. The specific date is different every year. Autumn clothes are listed in August; the discounts range from 30% off to 30% off. Finally, you can find some cheap ones. nice one. But for things that are in short supply, it’s usually a good idea to grab a discount right from the start. Don’t buy too many good products, but only do what you can. Generally speaking, you can buy zaraT for 99 yuan in summer.
1. Peak season in tourism refers to the time period when crowd activities increase. In terms of commodity sales, it refers to the season when a certain commodity is actively exchanged and sold in large quantities. It also refers to the season when a certain product is produced in large quantities.
2. The off-season refers to the season when business is not strong or when there is less production of something.
3. Generally speaking, in the domestic tourism industry, ticket prices are higher during the peak season when there are more people, usually from April to November every year. During the off-season, there are fewer people and prices are lower, usually from November of the first year to April of the next year.
Of course it can also be said that the peak tourist seasons are: New Year’s Day, Spring Festival, May 1st, October 1st and other golden week holidays, and the two student holidays (summer and winter holidays). The remaining months are the off-season for tourism.
4. The peak season and off-season for climbing Mount Tai, and its climbing tickets are also priced based on the peak season and off-season. The off-season is in December and January, when tickets are cheaper, and other times are defined as peak seasons.
Of course, the divisions between off-season and peak season are different in different places. For example, in the south, the peak season should be in spring when flowers are blooming and in various golden states, while in the north, winter is the off-season.
So when traveling, you still need to know whether you are in the south or the north. In the north, winter is generally the off-season, but in the south, it is better. In summer, the south is not as good as the north. It depends on the region and the characteristics of the place.
5. Winter is the off-season in the north, but skiing in Harbin is the peak season; summer is the off-season in the south, but Jiuzhaigou is the peak season. The so-called off-season and peak season are mostly divided based on students' free time.
Shenzhen and Hong Kong are both coastal cities and window cities with higher average temperatures. Traveling to these places is mainly for leisure and shopping. It can be said that there is no difference between off-season and peak season in the two cities themselves. They are mainly influenced by tourism trends in other regions.
So their peak seasons are July-September and November-February. Jiujiang and Lushan are both tourist hotspots, with natural scenery as their main attraction. Generally, travel to these two places is mainly for sightseeing and summer vacation, so their peak season is from July to October.
6. In the minds of many marketers, sales are generally divided into two periods: off-season and peak season. Sales in the off-season are generally in the first half of the year, while sales in the peak season are in the second half of the year.
Therefore, off-season sales are often a period when companies make adjustments, that is, when companies reserve strength, such as product adjustments, personnel adjustments, system innovation, management training, etc.
As a result, crowding and wandering often occur in the peak season, while in the off-season it is relatively empty, and market input is relatively flat. The resulting illusion is that sales in the off-season are weak, and it is difficult to be directly proportional to input and output. Enterprises They are also unwilling to concentrate their efforts on operating the market during the off-season.
Peak season: The first two weeks of the lunar calendar are the busiest of the year, followed by May Day, National Day and Mid-Autumn Festival.
Off-season: After the Lunar New Year, the industry usually jokingly calls it the "Three Poor and Four Absolute", which is March and April every year.
The preparation work: stock preparation and subsequent inventory clearance (such as return).
Sales are generally divided into two periods: off-season and peak season. Off-season sales are generally in the first half of the year, while peak season sales are in the second half of the year. Therefore, off-season sales are often a period for companies to make adjustments, that is, companies make reserves. The period of strength, such as product adjustment, personnel adjustment, system innovation, management training, etc.
As a result, crowding and wandering often occur in the peak season, while the off-season is relatively empty, and market input is relatively flat. The resulting illusion is that sales in the off-season are weak, and it is difficult to be directly proportional to input and output. Enterprises They are also unwilling to concentrate their efforts on operating the market during the off-season.
Extended information:
Notes on off-season sales:
1. Direct promotion.
Efficiency in promotion has become the focus of current promotion work. The key to achieving the desired effect is to be direct. Regardless of educational promotions, reward promotions, preferential promotions, dynamic promotions, situational promotions, etc., they all need to be done directly. Good promotion meets the demand for face-to-face sales. The advantage of direct promotion is an important means of front-line sales in the off-season. It is also the best way to convert consumers in a short period of time.
2. Complementary advantages.
Vegetable sales generally do not distinguish between off-peak and peak seasons. There are only seasonal and non-seasonal vegetables, but there are all types of vegetables. Peak season is when the production volume of vegetables is large, and off-season is when the production volume and varieties are small.
When it comes to the growth of vegetables, it mainly depends on the region you are in. The peak and low seasons are different in different regions. For example: there are differences in the growing periods between the eastern and western regions and the Yangtze River Basin.
Southern China: High temperatures and rainy summers lead to light summers; autumn, winter and spring are suitable for vegetable growth, forming peak seasons.
Yangtze River Basin: The temperature in January is close to 0℃. Although some cold-resistant vegetables can grow in the open field over the winter, the plant growth is slow and the yield is significantly reduced, resulting in a cold winter from January to February; The average temperature is around 28°C. Not only are warm-loving vegetables unsuitable for growth, but heat-resistant melons and beans also tend to grow poorly, resulting in a slow summer from August to September. The other months are suitable for vegetable growth, forming a peak season.
Yellow River Basin: From mid-November to mid-March of the next year, vegetables cannot be cultivated in the open field for 4 months due to low temperatures. In winter, vegetables are mainly stored in autumn. Spring slack occurs easily in late winter and early spring; at the turn of summer and autumn, The high temperature and rainy weather are not suitable for the growth of vegetables, resulting in a weak summer. The peak season is from June to July and late autumn and early winter.
Northeast and northwest regions: The frost-free period is short, and most vegetables are grown once a year. Warm-loving and cold-loving vegetables are planted almost at the same time. The off-season lasts for more than half a year, forming a half-year off-season and half-year peak season.
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