HMD encountered a 'rollover' when launching new products. The official quickly apologized and adjusted its publicity strategy.-It Industry-php.cn

HMD encountered a 'rollover' when launching new products. The official quickly apologized and adjusted its publicity strategy.

PHPz

May 01, 2024 am 08:37 AM

News on April 30, HMD Global, the company that licenses Nokia mobile phones, recently released its first batch of its own brand smartphones - HMD Pulse, HMD Pulse and HMD Pulse Pro. However, the new product caused a small storm after its release.

It is reported that some consumers discovered after purchase that the ultra-narrow bezels of the Pulse and Pulse mobile phones shown in the official promotional images were significantly narrower in the lower bezels of the actual products, and there were display differences between the two. In response, many consumers expressed dissatisfaction on social media and questioned why HMD Global misled consumers in its publicity.

HMD发布新品遭遇“翻车” 官方迅速致歉并调整宣传策略

Faced with consumer doubts, HMD Global responded quickly. The company's chief marketing officer, Lars Silberbauer, issued a statement expressing deep regret for the misinformation and emphasizing that the company had no intention of maliciously misrepresenting the true appearance of the product. He promised that the official website has been updated and now accurately shows what the phone actually looks like. At the same time, HMD Global also sincerely apologizes to consumers for the mistakes in this promotional image.

HMD发布新品遭遇“翻车” 官方迅速致歉并调整宣传策略

#The HMD Pulse series of mobile phones released this time are quite excellent in terms of configuration. The three new phones are equipped with Unisoc’s T606 processor, equipped with a 6.65-inch display and a large 5000mAh battery. In terms of camera specifications, the three mobile phones are different to meet the needs of different consumers. Pulse Pro also supports 20W fast charging technology, which is significantly improved compared to the 10W charging speed of the other two models.

This minor incident has had some negative impact on HMD Global, but the company’s quick response and sincere apology have also won the understanding of some consumers. In the future, it remains to be seen how HMD Global will adjust its publicity strategy and whether it can regain consumers' trust through product innovation and service improvement.

The above is the detailed content of HMD encountered a 'rollover' when launching new products. The official quickly apologized and adjusted its publicity strategy.. For more information, please follow other related articles on the PHP Chinese website!

Statement

This article is reproduced at:ITBear科技资讯. If there is any infringement, please contact admin@php.cn delete

Behind the first Android access to DeepSeek: Seeing the power of womenMar 12, 2025 pm 12:27 PM

The rise of Chinese women's tech power in the field of AI: The story behind Honor's collaboration with DeepSeek women's contribution to the field of technology is becoming increasingly significant. Data from the Ministry of Science and Technology of China shows that the number of female science and technology workers is huge and shows unique social value sensitivity in the development of AI algorithms. This article will focus on Honor mobile phones and explore the strength of the female team behind it being the first to connect to the DeepSeek big model, showing how they can promote technological progress and reshape the value coordinate system of technological development. On February 8, 2024, Honor officially launched the DeepSeek-R1 full-blood version big model, becoming the first manufacturer in the Android camp to connect to DeepSeek, arousing enthusiastic response from users. Behind this success, female team members are making product decisions, technical breakthroughs and users

DeepSeek's 'amazing' profit: the theoretical profit margin is as high as 545%!Mar 12, 2025 pm 12:21 PM

DeepSeek released a technical article on Zhihu, introducing its DeepSeek-V3/R1 inference system in detail, and disclosed key financial data for the first time, which attracted industry attention. The article shows that the system's daily cost profit margin is as high as 545%, setting a new high in global AI big model profit. DeepSeek's low-cost strategy gives it an advantage in market competition. The cost of its model training is only 1%-5% of similar products, and the cost of V3 model training is only US$5.576 million, far lower than that of its competitors. Meanwhile, R1's API pricing is only 1/7 to 1/2 of OpenAIo3-mini. These data prove the commercial feasibility of the DeepSeek technology route and also establish the efficient profitability of AI models.

Midea launches its first DeepSeek air conditioner: AI voice interaction can achieve 400,000 commands!Mar 12, 2025 pm 12:18 PM

Midea will soon release its first air conditioner equipped with a DeepSeek big model - Midea fresh and clean air machine T6. The press conference is scheduled to be held at 1:30 pm on March 1. This air conditioner is equipped with an advanced air intelligent driving system, which can intelligently adjust parameters such as temperature, humidity and wind speed according to the environment. More importantly, it integrates the DeepSeek big model and supports more than 400,000 AI voice commands. Midea's move has caused heated discussions in the industry, and is particularly concerned about the significance of combining white goods and large models. Unlike the simple temperature settings of traditional air conditioners, Midea fresh and clean air machine T6 can understand more complex and vague instructions and intelligently adjust humidity according to the home environment, significantly improving the user experience.

Top 10 Best Free Backlink Checker Tools in 2025Mar 21, 2025 am 08:28 AM

Website construction is just the first step: the importance of SEO and backlinks Building a website is just the first step to converting it into a valuable marketing asset. You need to do SEO optimization to improve the visibility of your website in search engines and attract potential customers. Backlinks are the key to improving your website rankings, and it shows Google and other search engines the authority and credibility of your website. Not all backlinks are beneficial: Identify and avoid harmful links Not all backlinks are beneficial. Harmful links can harm your ranking. Excellent free backlink checking tool monitors the source of links to your website and reminds you of harmful links. In addition, you can also analyze your competitors’ link strategies and learn from them. Free backlink checking tool: Your SEO intelligence officer

Another national product from Baidu is connected to DeepSeek. Is it open or follow the trend?Mar 12, 2025 pm 01:48 PM

DeepSeek-R1 empowers Baidu Library and Netdisk: The perfect integration of deep thinking and action has quickly integrated into many platforms in just one month. With its bold strategic layout, Baidu integrates DeepSeek as a third-party model partner and integrates it into its ecosystem, which marks a major progress in its "big model search" ecological strategy. Baidu Search and Wenxin Intelligent Intelligent Platform are the first to connect to the deep search functions of DeepSeek and Wenxin big models, providing users with a free AI search experience. At the same time, the classic slogan of "You will know when you go to Baidu", and the new version of Baidu APP also integrates the capabilities of Wenxin's big model and DeepSeek, launching "AI search" and "wide network information refinement"

Prompt Engineering for Web DevelopmentMar 09, 2025 am 08:27 AM

AI Prompt Engineering for Code Generation: A Developer's Guide The landscape of code development is poised for a significant shift. Mastering Large Language Models (LLMs) and prompt engineering will be crucial for developers in the coming years. Th

Building a Network Vulnerability Scanner with GoApr 01, 2025 am 08:27 AM

This Go-based network vulnerability scanner efficiently identifies potential security weaknesses. It leverages Go's concurrency features for speed and includes service detection and vulnerability matching. Let's explore its capabilities and ethical

See all articles