How to open a store and sell goods in Xiaohongshu

To open a store on Xiaohongshu to sell goods, you need to complete the following steps: 1. Register a personal account on Xiaohongshu; 2. Fill in the store information and submit for review; 3. Upload product information and set shipping costs; 4. . Promote sales by publishing notes, live streaming, and cooperating with bloggers.

How to open a Xiaohongshu store to sell goods

Steps to open a store

1. Register a Xiaohongshu account: Download the Xiaohongshu APP and register an account. Make sure the account is a personal account and not a corporate account.
2. Fill in the store information: Click "Open a Store" on the "My" page and fill in the store name, main categories, brand introduction and other information.
3. Submit for review: After submitting the store application, Xiaohongshu will review it. After passing the review, the store can be officially opened.

Product upload

1. Select product type: Select the product type under the store’s main category, such as clothing, Beauty, home furnishing, etc.
2. Upload product information: Upload product photos, videos, selling prices, inventory quantities, descriptions and other information.
3. Set freight: Set freight based on product weight, volume and delivery method.

Promote sales

1. Publish notes: Write high-quality product notes to show product features, usage and trial effects .
2. Live streaming: Use the live broadcast function of Xiaohongshu to interact with fans and promote products.
3. Cooperate with bloggers: Cooperate with Xiaohongshu bloggers to promote products through their recommendations and reviews.

Notes

1. Comply with Xiaohongshu platform rules: Comply with Xiaohongshu product sales rules and avoid posting violations Products or content.
2. Provide high-quality services: Provide timely response customer service to solve user shopping problems and enhance shopping experience.
3. Accumulate fans: Accumulate fans and expand the potential customer base by publishing high-quality notes and interactions.

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