Home > Article > Mobile Tutorial > The price is reduced by 2,000+ after two months of release. The price of flagship phones is really fierce now.
Well, I would like to advise everyone, if you don’t want to buy a mobile phone for the first time, don’t buy it, otherwise you will most likely be like me and become a big victim.
The reason is this. Didn’t Xiaomi release its own ultra-large flagship Xiaomi 14 Ultra in February this year? I watched the press conference and used the company’s review machine for more than half a month in advance. Because it took really good photos, I decided to launch the top-end version without even thinking about it:
As a result, the phone has not been used much after I got it. It has dropped by almost two to three hundred through third-party channels. By the time it was released more than a month ago, the top version has dropped by more than six or seven hundred. More than two months have passed now, and it has dropped by nearly a thousand.
Although digital products are bought early and enjoyed early, and late purchased to enjoy discounts, if I had known from the beginning that it would drop so much, I would definitely not have chosen to rush to the first launch. Well, it’s not like I have to wait for two months. I can’t afford it. The more than a thousand yuan I saved, I can still buy a serious thousand yuan phone~
Of course I don’t mean this against Xiaomi. The 14 Ultra is a very good phone. , I have been very happy with it during this period. I don’t regret buying it at all. I am simply shocked by the speed of its price reduction. I have learned a lesson from it. Anyway, I will not consider it as a starter again.
# From now on, as long as you avoid Xiaomi in the starting lineup, you won't get stabbed in the back.
Let’s put it this way, don’t look at Xiaomi’s rapid price reduction of mobile phones. In fact, other brands are not much better, especially the flagship models they launch. The new phones break the price on the day they are launched, and then one or two more It is nothing new for monthly prices to plummet. This is true for almost all brands.
Just give two examples.
OPPO Find The number of mobile phones on third-party platforms is even less than 5800.
The iPhone 15 series was released in mid-September last year. As a result, in October of the same year, it ranked first in the hot searches due to the price reduction of the entire series. The 15/15 Plus 128GB version was in The price of the e-commerce platform has dropped by more than 800 yuan, and the Pro series has dropped by more than 1,000 yuan. They say that Apple maintains its value, but I don’t think so~
A while ago, Kuan had an organic friend (@ lonely habitat Qizhe) make a picture of each In the table of flagship phone prices, the one with the fastest price reduction is the Samsung S24 Ultra. This phone dropped by 2,000 yuan two months after its release, followed by the Samsung S24, followed by the ultra-large flagships of each company:
###Well, I can only say that the more expensive the mobile phone is, the faster the price will be. If it is a thousand-yuan phone, the price will be reduced by a few hundred at most~######See Here, I believe there will be some friends who think that comparing prices through third-party channels with official channels doesn’t mean much. After all, mobile phone manufacturers can only decide the prices through official channels. How much third-party e-commerce platforms like tens of billions of subsidies want to sell is up to them. The reference is of little significance. ###############This statement does have some truth. ######However, I think that third-party platforms can reflect the true situation of a mobile phone, because the official can nail the price. From the release of the mobile phone to the launch of the next generation of new products, the price will not be reduced anyway. With so many shipping channels, it won’t have much impact on sales. ###### Just look at the iPhone. According to a report given by the research organization CIRP, in the US market, the major iPhone shipments are from major operators. No matter how other channels reduce prices, the official website and directly-operated stores will not. Reduce the price, while maintaining the high-end tone of the brand~############What's more, for the same mobile phone, under the premise of confirming that the machine is brand new and has no problems, many people, including me, tend to buy it from whichever platform is cheaper. If they think the price is expensive, they will choose to wait. Wait or simply consider other brands of mobile phones.
In my opinion, there are two main reasons for the rapid price reduction of mobile phones:
First, its product strength and brand image are not enough to support its price; second, the competition in the machine industry is indeed fierce now, and all Mobile phone manufacturers are all sharing the same piece of cake, and price reductions are often a means to cope with the pressure of market competition.
Of course, for us, the reason for the price reduction is not important. The most important thing is to choose the right time to buy a mobile phone and save money when you can.
I also paid close attention to it during this period and found this pattern: when a new machine is released, it will usually receive a wave of small price cuts on Xianyu, such as a price reduction of one or two hundred or two. Three hundred, and among the people selling these new machines, there are both individual sellers and dealers.
Individual sellers often sell new phones to cash out. For example, they use a credit card to buy a mobile phone worth thousands of dollars from NTU with 24 interest-free periods, and then resell it to others at a low price. The money they lose is equivalent to the cash-out handling fee. As for dealers, they want to bypass the manufacturer's regional protection and price control and expand mobile phone sales.
After a month or two, the tens of billions of subsidies from major platforms will be launched on these new machines one after another, and subsidies of hundreds of millions will be given. During this period, I encountered 618 Or for promotions such as Double 11, the price reduction will increase accordingly. After a while, the price reduction will stabilize.
So my suggestion is - if you really want to buy a new phone, it is most appropriate to wait two months after it goes on sale or wait for 618 or Double 11 before considering buying it. Of course, this advice only applies to those old phones that can still be used. For those of you who use it, if your old phone really can’t be used anymore, just replace it as soon as possible.
In addition, maybe because we have this concern, I noticed that many manufacturers have launched corresponding "value preservation and renewal" services. When buying a new phone, we can choose whether to buy these services. As long as we have them With this service, you can get a trade-in discount when you exchange your phone for a new one next time.
For example, Apple has an annual renewal plan, which allows you to replace your iPhone with the next generation within 3-15 months after purchase. As long as your old iPhone meets certain conditions, you can enjoy at least a 50% discount on the original retail price. Discount:
Xiaomi also has an exclusive replacement plan. In the 6th to 13th month after purchasing the service, you can purchase a new Xiaomi phone again, as long as the old phone meets the requirements If it is 90% new or above, it can preserve 50%/60% of its value:
I will help you calculate it based on last year’s model.
Although, using these value-preserving and renewing services is not as cost-effective as selling old phones on major second-hand platforms, but it is more convenient and saves trouble. Friends who don’t want to bother can really consider it~
At the end of the article, I still hope that mobile phone manufacturers can be more realistic in pricing in the future. After all, many users only purchase the first launch if they recognize the product and brand. The price will be reduced soon after the mobile phone is received. Everyone will feel uncomfortable.
Looking at it now, maybe only by waiting for the party can we usher in the final victory~
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