What is the difference between the old and new Xiaomi logo_A comparison of the old and new Xiaomi logos

Are you confused by the differences between the old and new Xiaomi logos? As a professional technical website, php editor Baicao has conducted an in-depth analysis of all aspects of the old and new logos. This detailed introduction will reveal the evolution of the Xiaomi Logo and help you understand the meaning and design essence behind it.

1. Based on the graphic itself: First of all, the overall proportion of MI in the Xiaomi graphic logo changes. The width is elongated and the height is shortened. The reason is that Hara Kenya moved the three parts of M. Why is the width of the vertical axis of the letter and the vertical axis of the I changed? It is to make the thickness of the strokes of Beisheng Nian 15 North in the sub-body between It seems that the recognition is lost when seeing the Tao. The two ErlM-hearts and minds put together look more like two letters than a bunch of vertical lines. At the same time, the rhythm changes between the positive and negative strokes give the physical metal, paper, MI ensures recognition under various sizes such as screens;

Based on the shape of the graphic logo itself to the perfect R-angle, the adaptability has been explored and proven in the Nokia era and the tablet iOS update era. Visually, it looks like a circle or a square, but the flat surface inherently brings a sense of visual activity, which is in line with Hara Hara’s alive expression. In order to cater to the future era of "animated plane", a breathing feeling is created, which is for Xiaomi's future logo. More Using the thinking of scenes and the understanding of what he calls Eastern thinking, gentleness is the word that comes to mind.

3. Based on the font design itself, Kenya Hara chose the method of "small capital letters", which is based on Roman fonts. The thickness of the lowercase letters is adjusted to be consistent with the uppercase letters. The O remains consistent with the graphic rhythm and chamfering. The strokes The thickness and spacing rhythm are adjusted to be consistent with the stroke thickness rhythm of MI in the graphic logo, and the serif rhythm is guaranteed to be consistent with the chamfer of MI. When the Xiaomi graphic logo and letter logo are used separately, it can become a second visual memory point;

4. Based on the company's tonality, the upgrade trend of global brand logos is to use serifs and capital letters. Small capital letters are in line with Xiaomi's positioning as a new technology company, and are oriented to young people, the future, and early stage fever. The rebellious positioning of life, but also in a unified language, carries a very important mission

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