Tens of billions of subsidies 'overturned' due to non-delivery of gifts? JD.com internally stated that it will spend millions of funds to make up for it.

According to news from this site on April 26, JD.com has recently launched a “Beauty Plus Gift” function, and has prepared gifts worth a total of 200 million yuan for the first phase of the event.

To put it simply, when users shop in the Ten Billion Subsidy Beauty Zone, if a single order reaches a certain amount, they can freely choose their favorite gifts from the gift pool. However, many consumers complained online that they only received genuine products and no gifts, thinking that JD.com "cannot afford it".

Jingdong responded that the above situation occurred because the two products Anresha and Herborist were mistakenly regarded as gifts during the background settings, and the price was marked as 0 yuan. After the event was put on the shelves, a large number of order triggers were generated instantly. Backend warnings caused related user orders to be locked and shipments to be delayed. Industry insiders said, "However, JD.com will fully fulfill the contract and will continue shipping from today. The current loss is estimated to be over one million."

This site noticed that JD.com’s self-operated beauty section previously provided Anresha sunscreen worth more than 300 yuan, and more than 400 yuan. Herborist Moisturizing Lotion Set is given as a gift. Users only need to purchase beauty products worth more than 300 yuan to get these gifts. Currently, both of these gifts have been sold out.

On platforms such as Xiaohongshu, the order I placed on JD.com on April 23 was still not accepted until April 25. Delivery notification. Even though the genuine product has been received, the gift has still not been shipped.

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