What is the difference between JD official flagship store and JD self-operated flagship store?

Difference: 1. JD.com self-operated stores are stores operated by JD.com itself. They purchase goods from brand manufacturers to JD.com warehouses and then sell them to consumers on the JD.com platform; while JD.com’s official flagship store is a store operated by major brand merchants with the help of JD.com. The platform sells its own products. 2. JD.com uses JD Logistics for self-operation and has fast delivery; while JD.com’s official flagship store is shipped by the brand. 3. JD.com’s self-operated products are stored in JD.com’s own warehousing center, while the products of JD.com’s official flagship store are stored in the merchant’s own warehouse. 4. JD.com’s self-operated models are B2B and B2C, while the official flagship store is B2C.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

JD.com’s self-operated stores and JD.com’s official flagship stores are two different concepts. The difference between the two is mainly due to their different business models.

The difference between JD.com’s self-operated stores and official flagship stores

1. Different business models

Jingdong Self-operated is a store operated by Jingdong itself. Purchase goods from brand manufacturers to JD warehouses, and then sell them to consumers on the JD platform. JD.com’s official flagship store is where major brand merchants use the JD.com platform to sell their own products, just like a small store in a shopping mall.

2. The shipper and the harvester are often different

Jingdong self-operated generally uses its own Jingdong logistics, which has fast delivery and fast delivery speed; while Jingdong self-operated The official flagship store is shipped by the brand, and the goods must be transferred from the brand warehouse first, which takes a long time to ship, transport and deliver.

3. The difference between warehousing

Jingdong’s self-operated products are stored in Jingdong’s own warehousing center. Self-operated products are equivalent to Jingdong purchasing them from suppliers. The products come from JD.com and are sold on the platform themselves. JD.com's official flagship store is a store opened by various merchants on the JD.com platform. It is actually operated by each merchant, and the products are also stored in the merchant's own warehouse.

4. Different sales models

Jingdong’s self-operated model is B2B (manufacturers sell to Jingdong) and then B2C (Jingdong sells to consumers).

The model of the flagship store opened by the brand is B2C (sold by the manufacturer to the consumer).

5. Product attributes are different

Jingdong’s self-operated products, such as large supermarkets, are purchased together.

Flagship stores are like some counters in large supermarkets rented to some brand merchants for their own operation.

6. Logistics are different

Jingdong’s self-operated logistics is Jingdong Logistics. The delivery speed is fast, and if there is any problem, you can pick it up and replace it.

Official flagship stores are generally settled by merchants, and a small number of them will be self-operated by JD.com, but most of the shipments are third-party logistics.

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