Agency: China’s smartphone market will pick up in the first quarter of 2024

[Global Network Technology Comprehensive Report] News on April 26, according to the latest report from Canalys, in the first quarter of 2024, the smartphone market in mainland China picked up for the first time in two years, with a Shipment volume was the same as the same period last year, reaching 67.7 million units.

The report shows that after 13 quarters, Huawei has regained the number one position in the mainland Chinese market. With the enthusiastic market response of the Mate and nova series, Huawei has shipped 11.7 million units and has a market share of 17%.

The OPPO Reno 11 series performed brilliantly, helping it quickly jump to second place, with shipments reaching 10.9 million units.

Apple had the largest decline among the top five manufacturers, ranking fifth with shipments of 10 million units, a year-on-year decrease of 25%.

Canalys research manager Amber Liu said: “We maintain our judgment of a moderate recovery of 1% for the market expectation in 2024. Looking forward to 2024, the focus of industry discussions is on intensifying competition and building a moat through innovation. In the past Over the past year, market competition has become increasingly fierce, and the share gap between manufacturers has gradually narrowed. This means that exploring growth opportunities in different channels is crucial to seizing short-term opportunities. This will greatly test manufacturers' multi-channel management and price control. and inventory management capabilities.”

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