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iPhone is a thing of the past! Apple's No. 1 position in China's mobile phone market is not guaranteed: Huawei will have to give it back

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2024-04-26 16:04:19798browse

News on April 26, in the past five years, Huawei’s fall and Apple’s overeating have become a true portrayal of China’s smartphone industry, and now this situation is about to change.

According to the latest report released by international data company IDC, in the first quarter, Honor, Huawei, and OPPO took the lead with a share of 17.1%, 17.0%, and 15.7% respectively, becoming the top three players in the Chinese smartphone market. .

In comparison, Apple’s shipments fell by 6.6% year-on-year, and its market share was only 15.6%. The counterattack by domestic mobile phone manufacturers became the main reason for Apple's decline in this quarter.

In fact, in the face of competition from domestic mobile phones, Apple took action at the beginning of this year, launching "limited time offers" and adjusting the prices of related new products.

iPhone is a thing of the past! Apples No. 1 position in Chinas mobile phone market is not guaranteed: Huawei will have to give it back

However, even so, Apple’s iPhone sales in China fell 24% year-on-year in the first six weeks of this year.

Although Apple’s share of the Chinese market has gradually increased from 8.9% during the trough to 17.3%, it has become Huawei’s largest takeover of the high-end market. The market share of other domestic mobile phone manufacturers is stable at around 16%, with annual shipments ranging from 40 million to 45 million units.

However, with the return of Huawei, the market has begun to see significant changes, especially in the high-end market.

According to Guo Tianxiang’s statistics, the situation in China’s smartphone market with prices above US$600 has changed in the first quarter.

Although Apple is still the main product, Huawei's share has increased from 13.1% in the same period last year to 20.5%. This trend is also reflected in other Android phone brands.

iPhone is a thing of the past! Apples No. 1 position in Chinas mobile phone market is not guaranteed: Huawei will have to give it back

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