He Xiaopeng evaluates Lei Jun: a marketing master, but Xiaopeng’s technology is ahead

According to news on April 25, at the Beijing Auto Show today, He Xiaopeng, founder, chairman and CEO of Xiaopeng Motors, talked about his exchanges with Xiaomi’s Lei Jun in an interview with the media. He Xiaopeng admitted that in terms of marketing, Lei Jun's ability is better than his own, but he also firmly stated that Xiaopeng Motors will strive to surpass Xiaomi in its technological pursuit. In addition, He Xiaopeng also revealed plans for future development. He said that Xpeng Motors will be technology-driven and committed to building smart electric vehicles. He believes that through continuous innovation and breakthroughs, Xpeng Motors can achieve its goal of surpassing Xiaomi. Despite the fierce competition in the automotive industry, He Xiaopeng pointed out that every company needs to clarify its core competitiveness and characteristics, that is, find its own "roots" and "genes." At the marketing level, he revealed that Xpeng Motors is continuously strengthening its capabilities in this area and has seen significant improvements in the past two months. Despite this, he still believes there is still a lot of room for improvement and said that in the future Keep up the good work.

When talking about the communication with Lei Jun, He Xiaopeng mentioned that the two often discussed topics related to automobile marketing. He Xiaopeng said that the two sides had a lot of exchanges, but some abilities depended on talent and were not easy to learn.

According to the editor’s understanding, Xpeng Motors also announced a new brand MONA at the auto show. He Xiaopeng explained that MONA's name means "Made Of New AI", which indicates that the brand will deeply integrate artificial intelligence technology. He excitedly predicted that more information about MONA would be released in June this year, and said that "in the second half of this year, it is expected to have better sales than Mr. Lai's Xiaomi Auto SU7."

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