Xiaomi Motors debuts at the 2024 Beijing Auto Show: Lei Jun announced that 75,723 units of Xiaomi SU7 have been ordered and 5,781 units have been delivered

On April 25, Xiaomi Motors held a press conference at the 2024 Beijing International Auto Show. Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units had been ordered and 5,781 units had been delivered, setting a new record for the first month of the launch of the first model of a new brand in the industry. new delivery record.

# It is understood that Xiaomi SU7 has achieved a comprehensive "breaking the circle" as soon as it was released. Among locked users, female direct buyers account for 28%. According to preliminary research, taking into account situations such as giving as gifts or purchasing for family members, it is expected that female car owners will account for 40%-50%.

In addition, impressed by the advanced smart technology and driving quality, BBA users accounted for 29% of the Xiaomi SU7 users. Supporting wireless CarPlay and iPad in the car also make Xiaomi SU7 the first choice for many Apple users to buy cars. Apple users account for as high as 51.9%. According to surveys, many Apple mobile phone users are also users of Mijia products.

Lei Jun said that in the past month, once Xiaomi SU7 was delivered, it immediately became the Dream Car tested by millions of netizens and carefully selected by millions of netizens.

According to the battery life tests conducted by three professional automotive vertical media outlets, including Chedi, Autohome, and Bitauto.com, Xiaomi SU7 ranked first in the measured battery life of all models in each list. In the high-speed NOA Hengping Review of New Travel by professional automotive media, Xiaomi SU7 achieved zero takeover in the entire process, comparable to Xiaopeng and Huawei, and reaching the industry-leading level.

In addition, Xiaomi SU7 Max has also officially entered the "Track Lap List" of the most valuable Zhejiang competition in China, with a lap time of 1 minute and 42 seconds. 163, surpassing the Taycan turbo S and Model S Plaid, becoming the fastest electric car within 500,000 in Zhejiang.

In order to explore the ultimate performance of SU7 Max, after equipped with a high-performance package including Michelin PILOT SPORT CUP 2R semi-hot-melt tires that Xiaomi is developing, the lap time of SU7 Max reached 1 minute 38 seconds 043, which is comparable to Lotus Eletre R and other million-dollar luxury car performance.

It is reported that Xiaomi SU7 will be fully accelerated in delivery, service and OTA in 2024. The standard version and Pro version originally planned to be delivered at the end of April have been moved forward to April 18. The Pro version will be delivered at the end of May, and delivery is expected to exceed 10,000 units in June. The full-year delivery target of Xiaomi SU7 in 2024 has been increased to 100,000 units.

In order to improve delivery speed and quality, Xiaomi Motors is accelerating the selection of locations and store openings. It is expected that by the end of 2024, Xiaomi Motors sales and service outlets will cover all provincial administrative regions across the country. It has opened 219 sales stores in 46 cities and 139 service centers in 82 cities.

In addition, Xiaomi Motors plans to conduct its first OTA after the launch of new cars in May, launching wireless CarPlay functions, end-to-end valet parking and other smart driving experiences. The second OTA will be conducted at the end of May. Version 1.2 will officially release the city NOA function, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi'an, and Wuhan. It will be launched nationwide in August.

Lei Jun also announced the launch of global recruitment at the 2024 Beijing International Auto Show. He said that Xiaomi Motors has recruited 6,000 people in the past three years, including 3,500 R&D people and more than 1,000 technical experts. Xiaomi Motors' goal is to become one of the top five automakers in the world through 15-20 years of hard work. In 2024, Xiaomi Motors will continue to recruit talents on a large scale around the world. "We sincerely invite talents from all over the world to build dream cars and strive for the rise of China's automobile industry." .”

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