Korean media is worried: Korean smartphone OLED’s market share in China has “dropped sharply”, and Chinese companies are switching to domestic panels

[Global Network Reporter Jiang Ailing] "Korea Herald" reported on the 23rd that in the past, about 8 out of every 10 smartphones in China were equipped with organic light-emitting diodes produced by Korean companies. diode (OLED) panels, but today this ratio has dropped to less than 2 units. According to the report, as China encourages the use of domestically produced components, China's catch-up in the small and medium-sized OLED market, which is dominated by mobile devices, is accelerating, while the market share of Korean companies is "sharply declining."

The report quoted news from the Korea Display Industry Association (KDIA) on the 23rd that last year, the proportion of Korean OLED panels used by Chinese smartphone manufacturers "dropped significantly", from 77.9% in 2021 to 2022. 55.6% and dropped further to 16% last year. The report mentioned that in the United States and Japan, smartphone companies still rely heavily on Korean OLED panels. All Japanese smartphones (100%) use OLED panels made in South Korea. In the United States, smartphone manufacturers including Apple used Korean OLED panels in 82.3% of their products last year.

The report stated that in China, however, the proportion of smartphones using Korean OLED panels is "significantly declining." At present, major Chinese smartphone companies such as Xiaomi, vivo, oppo, and Honor have adopted domestic OLED panels in new products to support the development of domestic components. Thanks to the collective efforts of Chinese smartphone companies, shipments of Chinese-made OLED panels have rapidly increased from 100 million units in 2021 to 139.9 million units in 2022, and then to 244.4 million units in 2023.

According to the report, it can be seen that in the small and medium-sized OLED market dominated by mobile devices, China's catch-up speed is accelerating, and China is gradually increasing its market share and catching up with South Korea.

The report also mentioned that in addition, in the liquid crystal display (LCD) panel market, China has further consolidated its market dominance by implementing a "low-price strategy." According to statistics, last year (2023), China's LCD market share increased to 60.8%, significantly higher than other regions. The report further stated that according to statistics, in the overall display market including LCD and OLED, China ranks first in the world with a 47.9% share, South Korea and Taiwan have market shares of 33.4% and 16.7% respectively, and Japan is only 1.7%.

Reports say that since becoming the world leader in 2021, China has maintained this leading position for three consecutive years, while the market shares of South Korea, Taiwan and Japan have all declined compared to last year, and the gap with China It is obviously being "further enlarged".

Lee Dong-wook, vice president of the Korea Display Industry Association, said: "Last year, South Korea's display industry struggled to survive alone amid a slowdown in the global economy and intensifying competition for OLED panels that led to reduced demand." He added, Now, South Korea is looking for new business opportunities in the medium, large and large sectors to lead the market.

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