Huawei's Pura 70 series makes a stunning debut, is mobile phone design ushering in a 'vane' change?

At 10:08 am on April 18, Huawei officially launched the "Huawei Pura 70 Series Pioneer Plan", Huawei Pura 70 Ultra and Huawei Pura 70 Pro is now available for sale. Huawei Pura 70 Pro and Huawei Pura 70 also went on sale on April 22 under the Pioneer Plan.

As expected, the previous difficulty in purchasing Huawei Mate 60 series happened again with the Pura 70 series. Users were very enthusiastic and set off a rush to buy.

Huawei Pura 70 series is Huawei's way to have such a strong appeal. On the one hand, it comes from Huawei's own brand power. On the other hand, it is naturally inseparable from its predecessor-Huawei P series. For 12 years, it has continued to lead and surpass moving images and design aesthetics.

Subversion of tradition, design form "vane", also "windvane" of design concept

According to the latest design language, the convergence of the appearance design of smartphones has introduced a strange circle of "collision" . This is mainly reflected in the high degree of convergence in design language. From the early square lens module trend to today's popular circular lens module design, although the appearance continues to evolve, the designs of products between different brands tend to be consistent. This kind of mobile phone products are always "one-size-fits-all".

The trendsetting design presented by Huawei for the Pura 70 series can be described as a subversion and breakthrough of traditional geometric forms. It abandons the conventional elements such as squares and circles that are common in traditional lens modules, and explores the simple and unique triangular super symbol. At the same time, Huawei Pura 70 series also adopts a slightly curved design, and the four corners of the screen are more rounded, allowing for a boundless field of vision. The exquisite four-curved surface corresponds to the curved surface on the back of the fuselage, making the whole machine slimmer. It not only has a more comfortable hand feel, but also has the same precise operating experience as a straight screen.

Pioneering design, interpretation of urban modernity

On Huawei Pura 70 Pro, Huawei uses the interweaving of light and shadow in modernist architectural photography as its design inspiration, and uses nano-light weaving technology to etch the glass on the back of the fuselage A series of textures with a strong sense of order, combined with the frosted high-gloss effect on the back of the fuselage, visually interweave with the light and shadow lines projected on the inner surface of the fuselage. As the light and shadow flow, it presents a bright texture, presenting an extraordinary style. Modernist aesthetics.

This extremely modern and pioneering design perfectly interprets the harmonious relationship between urban architecture, light, people, and music on Huawei Pura 70 Pro. The ever-changing light and shadow form a unique rhythm and rhythm on the body, subtly connecting the user's emotions through the design.

In addition, Huawei Pura 70 Pro also launched three unique modernist-style colors - String White, Light Weave Silver and Phantom Black. The string white is pure and ethereal, conveying a romantic and tranquil style at all times. The light-woven silver seems to capture the ever-changing light and shadow of the building, highlighting the modern and fashionable temperament of the user. The Phantom Black exudes a deep and mysterious atmosphere, creating a noble and elegant atmosphere, exuding charming charm in the interplay of light and shadow.

#HUAWEI Pura 70 Ultra, with its unique starburst pattern design, perfectly integrates modern technology and artistic aesthetics, as if the mobile phone and the user are brought into the starlight of the night sky by the Seine River.

In terms of craftsmanship, Huawei Pura 70 Ultra adopts high-definition embroidery and extremely delicate starburst pattern design, solidifying the starlight in the night sky into eternity in the palm of your hand. At the same time, the back of the fuselage is made of plain leather, which not only challenges the limits of craftsmanship, but also restores the skin-friendly texture. There is also an exclusive lens embellished with the XMAGE imaging logo and a red circle, which adds a unique and elegant taste to the product.

In terms of color matching, Huawei Pura 70 Ultra also breaks through the boundaries of fashion art. Chanson Green combines elegance and romance, classicism and modernity, making people feel like they are in the romantic style of Paris; Mocha Brown shows the warm tones of coffee and chocolate, injecting a touch of warmth into urban life; while Starburst Black and Starburst White represents depth and purity respectively. Through the embellishment of starburst pattern, it injects new vitality into the classic color. These avant-garde and fashionable colors further demonstrate Huawei’s deep understanding and control of the art of color.

#Write to the end

In the minds of today’s consumers, the Huawei P series represents the aesthetic highland of design in the mobile phone industry, and its imaging capabilities are also early It has become an unattainable ceiling for the entire mobile phone industry. As Yu Chengdong said, the development history of the P series is the history of the development of moving images and the evolution of technological aesthetics.

#Taking design as an example, the Huawei P9 series brings classic metal ceramics and engraving texture polishing, while the Huawei P20 series brings industry-leading The aurora gradient color, as well as the sky realm of Huawei P30 series and the industry-first "condensing fritillary" of Huawei P60 series... Every P series mobile phone can show Huawei's ultimate aesthetic design Driving ability.

With the new Huawei Pura 70 series, Huawei has once again achieved industry leadership in aesthetics - not sticking to the previous perceptual perception of the beauty of nature, but also pursuing the beauty of rational order in modernism, thereby creating a unique A vane design with avant-garde charm.

This avant-garde design is essentially a deep tribute to the brand concept of "Pura". “Pura” embodies the spiritual core of purity and purity, echoing the high-end, ultimate, simple, and pure design concept that Huawei P series has long adhered to. This is just as the new slogan of Huawei's Pura series says, "Chase your heart and move forward with determination." Huawei's Pura series products not only inherit the excellent genes of Huawei's P series in terms of imaging and aesthetics, but also use a new attitude to bring peak imaging , Aesthetic design and original style are perfectly integrated.

Not only is the design a leader, the Huawei Pura series has also experienced a full range of disruptions in terms of product strength. Take the Huawei Pura 70 Ultra In terms of images, it integrates the rotating telescopic lens structure design, 1-inch outsole sensor, 1-inch sensor displacement anti-shake, F1.6 variable aperture and other technologies on a mobile phone, directly lighting up the mobile phone. There are four technology trees for imaging; there are also IP68 level dustproof and waterproof, Lingxi communication, Xuanwu architecture, and it also supports satellite calls, Beidou satellite picture messages, access to Pangu large model, etc.

It can be predicted that with the stunning launch of Huawei’s Pura 70 series, the entire smartphone industry will usher in another “wind vane” change.

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