It is reported that Huawei Pura70 has arrived in stock, and three models are available for blind ordering in stores.

On April 15, Huawei officially announced that the P series was officially upgraded to "Huawei Pura". This means that the Huawei P70, which has attracted much attention recently, will be launched under the name Huawei Pura 70.

When will Huawei Pura 70 go on sale? On April 16, Huawei Managing Director and Terminal BG CEO Yu Chengdong responded to the outside world: "Pura 70 can be regarded as P70, and there will be good news in two days."

On the same day, a reporter from "IT Times" learned that, The first batch of Huawei Pura 70 has arrived at the general dealer, and some dealers have also completed payment, waiting for Huawei to launch the "starting gun" for sales.

Huawei Pura 70 has arrived and the dealer has made a payment

"Pura 70 has arrived. We are waiting for notification from Huawei. No other information can be disclosed." A certain local representative of Huawei said.

"We have completed the payment, but the goods have not been received yet. The quantity is more than the first batch of Mate 60 series. It should go on sale in the next few days." A Huawei dealer said "IT Times" reporter said.

According to the above-mentioned dealers, they also made blind orders without fully knowing the model, configuration, and price. The first batch of orders was based on a fixed quantity. For example, if you get a quota of 500 units, you will be charged according to the quota. The payment for each machine is RMB 10,000 per machine, and the total payment is RMB 5 million.

According to comprehensive information from all parties in the industry chain, Huawei Pura 70 will refer to the "Pioneer Plan" of the Mate 60 series and will be sold directly on the market without holding a press conference. Last year, Huawei Mate 60 was launched on Huawei's online mall without warning, catching offline dealers who had no stock in stock.

The difference is that this time Pura 70 may be sold online and offline at the same time, and the quantity is more sufficient than the first batch of Mate 60 series. However, according to the reporter of "IT Times", as of now, the spot stock of Pura 70 has not been distributed to various dealer stores. If Huawei suddenly announces the sale, offline authorized stores will get the spot one day later than online.

"Each of our stores has dozens of blind order queues. We are not afraid of not being able to sell, but we are afraid of not having enough stock." Many dealers are optimistic about the sales expectations of Huawei Pura 70.

Tianfeng International Securities analyst Ming-Chi Kuo previously predicted that compared with the P60 series released in 2023 (4 million to 5 million units of the P60 series in 2023), the shipment volume of the P70 series will increase significantly in 2024. .

If the demand for mobile phone inventory replenishment is strong, P70 shipments are expected to increase by 230% to 13-15 million units; if demand slows down, it is also expected to increase by 150% to 10-12 million units.

Authorized stores have opened blind ordering, with three models to choose from

Recently, reporters from "IT Times" visited many Huawei stores in Shanghai and found that the vast majority of authorized stores have almost opened blind ordering. The earliest It has started since the end of March.

"Leave a phone number. There are currently two models that can be ordered, Huawei Pura 70 and Pura 70 Pro." said a clerk at a Huawei authorized store in Shanghai. "IT Times" reporters found that since the end of March, users have been coming to the store to make blind orders, and so far more than 30 users have made blind orders.

The reporter called authorized stores in multiple cities. Currently, dealers offer up to three models for booking, including Huawei Pura 70, Pura 70 Pro and Pura 70 Art. Memory options include 512G and 1TB. However, authorized stores said they were unclear about color, price, configuration and other information.

On March 29, three Huawei mobile terminals completed the network access certification of the Ministry of Industry and Information Technology. Judging from the certification information, the standard model supports Beidou satellite short messages, while the remaining two models support both Beidou satellite short messages and Tiantong-1 satellite call.

Judging from past product positioning, Huawei’s Mate series is positioned as high-end business, while the P series is positioned as sub-high-end, focusing on imaging functions such as taking pictures, and focuses on the younger market.

With the passage of time, Huawei’s various series have evolved: the D series has evolved into the Mate series, the P series has evolved into the Pura series, and the G series has evolved into the Nova series.

The Mate 60 series has been out of stock for a long time, with a total sales volume of more than 17 million units

The continued sales of the Mate 60 series have allowed Huawei’s terminal business to end its two consecutive years of revenue decline and gradually regain its mobile phone sales Market lost ground.

Counterpoint Research data shows that Huawei has made a strong comeback as the number one smartphone sales leader in the first two weeks of 2024. In the first six weeks of 2024, China’s overall smartphone sales fell 7% year-on-year, while Huawei’s mobile phone sales fell 7% year-on-year. It grew by 64% and ranked second with a market share of 17%.

"IT Times" reporters consulted dozens of Huawei offline stores and found that Mate 60 and Mate 60 Pro are still out of stock, and Mate 60 Pro has a small amount in stock.

"We also have a few Mate 60 Pro Lezhen Editions, paired with a Bluetooth headset, which is 900 yuan more expensive than the bare phone, but the headset alone costs 1,000 yuan." At a Huawei authorized store in Shanghai, a clerk was asking An old aunt who came to buy Huawei Mate 60 Pro introduced the official distribution version. Due to the continued shortage, the aunt finally chose to purchase a Mate 60 Pro.

“Mate 60 has been out of stock for a long time” “Mate 60 and pro have been out of stock for about two months”… Offline stores are “hard to find”, and e-commerce platforms such as JD.com There are a small number of Mate 60 and Mate 60 Pro in stock, but the colors and memory versions are not available. Some media reported that some dealers have quietly increased prices, with the Mate 60 standard version priced at about 300 yuan.

A dealer revealed to a reporter from the "IT Times" that from the launch of sales on August 29 last year to February this year, Huawei Mate 60 sales were approximately 5 million units, and Mate 60 Pro sales were approximately more than 12 million units. Taiwan, the series has sold more than 17 million units throughout its life cycle.

Recently, QuestMobile's "Top 10 Number of Activated Devices for Newly Launched Domestic Models in 2023" data shows that as of February 2024, Huawei Mate 60 Pro ranks first, with 12.832 million activations; Huawei Mate 60 ranks first 7. The number of activations is 4.498 million units. The total activation volume of the two models is 17.33 million units.

"If there is no shortage, we can sell more, so we are most concerned about the shortage of Huawei Pura70." Many Huawei dealers said.

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