Is it profitable to publish videos on Xiaohongshu? How does Xiaohongshu make money?

The Confusion of Monetizing Internet Celebrity Platforms As the functions of the Xiaohongshu platform continue to improve, creators have begun to pay attention to the possibility of monetizing in the form of videos. PHP editor Strawberry will take you to understand the details of Xiaohongshu video monetization, from the entry threshold to the revenue mechanism, and explore the secrets of obtaining revenue on Xiaohongshu one by one.

1. Is there any profit from publishing videos on Xiaohongshu?

Xiaohongshu itself does not directly provide monetary benefits for ordinary users to publish videos. However, through video creation, users can indirectly obtain benefits, including:

Brand cooperation: Creators with a higher number of fans and influence may be noticed by brands, thereby gaining opportunities for brand cooperation. . Through product endorsements, advertising placement, etc., creators can cooperate with brands to achieve a win-win situation for both parties.

2. Xiaohongshu Mall: Creators can open their own mall in Xiaohongshu, recommend products through videos, guide fans to buy, and obtain sales shares.

3. Paid content: Xiaohongshu provides a paid note function. Creators can set some content to be paid for reading. Users who are interested in the content after watching the video may choose to pay.

4. Live broadcast to bring goods: Xiaohongshu supports the live broadcast function. Creators can interact with fans through live broadcast, promote products and achieve sales conversion.

5. Knowledge payment: For creators in professional fields, they can set up paid courses or consulting services by sharing professional knowledge.

6. Platform incentives: Xiaohongshu may provide some incentives based on the creator’s performance and contribution, such as traffic support, bonuses, etc.

2. How does Xiaohongshu make money?

In addition to the above-mentioned ways to obtain income indirectly through videos, Xiaohongshu creators can also try the following profit models:

1. Content marketing: attract fans by publishing high-quality content Follow and increase the influence of your account.

2. Affiliate marketing: Join Xiaohongshu’s affiliate marketing program and earn commissions by promoting products.

3. Self-operated e-commerce: Use the e-commerce function of Xiaohongshu to sell self-operated products or provide services.

4. Content monetization: Creators can monetize their content by selling their e-books, photography works, illustrations, etc.

5. Offline activities: Creators with a certain fan base can organize offline activities, such as fan meetings, professional lectures, etc.

6. Advertising revenue: When a creator’s Xiaohongshu account has enough attention and influence, they can contact advertisers through the platform and obtain advertising revenue.

7. Cross-platform operations: Expand the fans and influence accumulated on Xiaohongshu to other social media platforms to achieve multi-channel revenue.

8. Professional consultation: Use the Xiaohongshu platform to display your professional skills and provide consulting services, such as health consultation, legal consultation, etc.

9. Content copyright: Creators can sell their video content to other platforms or use it for publication.

10. Participate in platform activities: Xiaohongshu will hold various activities from time to time, and you may receive rewards or shares for participating in these activities.

Xiaohongshu provides creators with diversified ways to make money. Although publishing videos itself does not directly generate monetary income, creators can realize profits through brand cooperation, e-commerce sales, content payment, etc. The key is to create high-quality content, build your personal brand, and effectively utilize the tools and resources provided by the platform.

The above is the detailed content of Is it profitable to publish videos on Xiaohongshu? How does Xiaohongshu make money?. For more information, please follow other related articles on the PHP Chinese website!