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Tesla adjusts strategy and debuts new models ahead of schedule in an effort to reverse market decline

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2024-04-24 14:20:01394browse

特斯拉调整策略 新车型提前亮相 力图扭转市场颓势

Tesla revealed in its financial report released today that the company has decided to advance the launch of new models originally scheduled to be produced in the second half of 2025. This strategic adjustment is aimed at responding to the current economic pressure, weak market demand and increasing inventory by launching a new product line including more affordable models.

According to the financial report, Tesla’s first-quarter revenue was US$2.13 billion, a year-on-year decrease of 9%, the largest decline since 2012, and net profit also fell by 55% year-on-year. Against this background, Tesla chose to launch new models ahead of schedule in the hope of boosting sales and enhancing market competitiveness.

According to the editor’s understanding, Tesla’s new model will combine the advantages of the next-generation platform with elements of the existing platform, and will be able to operate on the same platform as the existing Model S, 3, X and Y series models. Produced on the production line. This move is expected to reduce production costs and improve production efficiency, while also helping to alleviate investors' concerns about possible delays in production line upgrades.

Tesla said that the launch of new models will help meet the company's current expected maximum production capacity of nearly 3 million vehicles, which is expected to achieve an increase of more than 50% compared to 2023. This will not only help Tesla increase its market share, but is also expected to improve its financial situation.

Tesla announced last week that it would lay off up to 14,000 employees, accounting for more than 10% of its global workforce. This move is seen as one of Tesla's response strategies in the face of economic pressure and weak market demand.

Tesla is actively responding to current market challenges by launching new models in advance and adjusting its employee structure. However, the launch and market performance of new models remain to be seen, and Tesla's future development is still full of challenges and uncertainties.

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