How to set the length of Douyin video release time? Does the length of time you post a video have an impact?

Setting an appropriate length of time for Douyin video release can effectively increase the number of views and interaction rate of the video. PHP editor Baicao has sorted out how to set the length of time for Douyin video release to help you give full play to the spread potential of the video.

1. How to set the length of Douyin video release time?

1. Douyin video release time limit

We need to understand Douyin’s time limit for video release. Douyin stipulates that the maximum length of a single video is 3 minutes, and the maximum length of a vertical video is 15 seconds. Of course, some special types of videos, such as live broadcasts, short video dramas, etc., may have different duration limits.

2. Selection of the length of publishing time

After understanding the time limit, we can choose the length of publishing time according to our needs. Generally speaking, the longer the video, the greater the amount of information it contains and the better the audience can understand the creator's intention. But videos that are too long may cause viewers to lose patience, thus reducing viewing rates. Therefore, when setting the length of time to post, you need to weigh the content of your video against your audience's needs.

3. Video editing skills

In order to make the video convey more information within a limited time, we can use some video editing skills, such as editing, acceleration, Special effects etc. Through reasonable editing, you can not only maintain the viewing rate of the video, but also make the video content richer.

4. Combined with the characteristics of the platform

The Douyin platform is characterized by short videos, so we should fully consider this feature when setting the length of release time. Try to make the video attract the audience's attention in a short period of time, such as through a wonderful beginning, suspense setting, etc. Also pay attention to the pacing of your video to keep your audience interested.

2. Does the duration of Douyin videos have any impact?

1. Impact on audience viewing rate

The duration of the video will indeed affect the audience viewing rate. Generally speaking, short videos are more likely to capture the attention of viewers because they are easier to consume. If your video is too long, you may lose viewers while watching. Therefore, we need to find a balance between video length and view rate.

2. Affects the communication effect of the video

The duration of the video will also affect its communication effect on the Douyin platform. Douyin's recommendation algorithm will judge the popularity of the video based on the video's viewing rate, like rate, comment rate and other data. If your video is too long, it may cause a drop in viewing rate, thus affecting the spread of the video.

3. Impact on creators’ income

For Douyin creators, video duration will also affect their income. Douyin’s revenue model mainly relies on advertising and live streaming. If your video is too long, your ad exposure may be reduced, which may affect your revenue.

The setting of Douyin video release time is an issue that requires comprehensive consideration. We need to find a balance between video content, duration, audience needs and platform features. Through reasonable settings, the video can reach its optimal state in terms of attracting viewers, improving communication effects, and obtaining revenue.

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