What is the difference between paying a deposit and not paying a deposit on Douyin Showcase? Where is the showcase in Douyin?

The difference between paying a deposit and not paying a deposit on Douyin’s showcase has troubled many sellers. PHP editor Yuzai conducted an in-depth discussion on this issue, aiming to reveal the answer to everyone. The key difference between paying a deposit and not paying a deposit is the protection of rights and interests. Sellers who pay a deposit enjoy the rights protection provided by the platform to ensure that disputes and complaints are properly handled. On the contrary, sellers who do not pay a deposit will lose this protection and may encounter obstacles in handling complaints.

1. Where is the showcase in Douyin?

In Douyin, the showcase refers to the area where you can display and promote products on your homepage by creating a personal or corporate account. The display window is usually located at the top or bottom of the homepage. Users can enter the display window by clicking on the seller's avatar or the corresponding entrance. The function of the window is to provide a space for centralized display and promotion of products, making it convenient for users to browse and purchase. By displaying selected products in the showcase, sellers can attract more users to click and purchase. Users can enter the display window by clicking on the seller's avatar or corresponding entrance to browse and purchase the products of interest.

2. The difference between paying a window deposit and not paying it

In Douyin, sellers can choose whether to pay a window deposit. The window deposit is a fee that can help sellers increase the exposure and promotion effect of their products. The following is the difference between paying a deposit and not paying a deposit in the window display:

1. Exposure: Sellers who pay a deposit can gain higher exposure because their products will be recommended and displayed to more users. . Sellers who do not pay a deposit cannot enjoy the same exposure advantage.

2. Promotion effect: Sellers who pay a deposit can use more promotion tools and resources, such as live broadcasts, window links, etc., to increase product exposure and sales opportunities. Sellers who do not pay a deposit cannot use these promotional tools, which affects their promotion results.

3. Competitiveness: Sellers who pay deposits have a greater competitive advantage because they can display more and more eye-catching products in the window and attract more users' attention. Sellers who do not pay a deposit may face greater competitive pressure.

It should be noted that the window deposit amount and period will vary depending on the type and needs of the seller. Sellers can decide whether to pay a window deposit based on their own business conditions and budget.

By paying the window deposit, sellers can gain higher exposure, promotion effect and competitiveness. However, for sellers who do not pay a deposit, they can still promote and sell products on Douyin by optimizing product information, participating in popular activities and active interactive marketing.

Recommended reading:

Is it risky to open a window to sell goods on Douyin? Want money?

What’s next after Douyin opens its showcase? can earn money?

How much does Douyin charge for selling goods? How much does it cost to join Doudian?

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