Huawei Pura 70 series is on sale! The P series transforms into 'Pura' and interprets 'forge ahead with determination' in a new attitude

At 10:08 am on April 18, Huawei announced the "HUAWEI Pura 70 Series Pioneer Plan". Huawei Pura 70 Ultra and Huawei Pura 70 Pro Pioneer are on sale, with starting prices of 9,999 yuan and 6,499 yuan respectively; the other two Two models, Huawei Pura 70 Pro and Huawei Pura 70, were also launched on April 22 in the form of the Pioneer Plan, with starting prices of 7,999 yuan and 5,499 yuan respectively. As expected, as soon as the news came out, it immediately became a hot search topic, and the two new models that were already online were sold out in seconds.

Some netizens ridiculed this, "Huawei doesn't even have to hold a press conference." This is indeed the case. Only one official announcement can achieve such results. Only Huawei can achieve such terrifying influence.

In fact, as early as three days ago, the news that the "P series was upgraded to Pura" had already triggered widespread heated discussion. So, what’s the hidden meaning behind P’s upgrade to Pura?

Huawei P series, twelve years of persistence in imaging and aesthetics

Before talking about Huawei Pura, it is necessary to talk to you about the development history of Huawei P series. In the fiercely competitive field of smartphones, Huawei's P series can be said to be timeless, the most legendary and representative high-end product line. In the minds of consumers, Huawei's P series represents the aesthetic highland of design in the handheld industry, and its influence has long become an unreachable ceiling for the entire mobile phone industry.

Take mobile imaging as an example: from the stunning photos of the Ascend P1 in 2012 to the first dual-camera flagship P9 jointly created with Leica; from the portrait photography of the P10 series to the three-camera Leica and super night scenes of the P20 series mode; from the periscope zoom architecture of the P30 series to the full-time, full-focus ultra-clear images of the P40 series; from the super main camera and super zoom dual image units of the P50 series to the super-concentrated XMAGE imaging system of the P60 series, leading the way It improves the way light is gathered and realizes the full-link upgrade of "optical, mechanical and electrical computing".

Looking back at Huawei's transformation of imaging technology, it is not difficult to find that Huawei has always been at the forefront of the industry, leading the development trend of mobile imaging. From the earliest proposal of the dual main camera concept, to the earliest focus on portrait photography, the earliest introduction of ultra-wide-angle photography, to the earliest use of outsole sensors, the earliest use of zoom and telephoto for mobile images, the first use of computational photography, etc...

Huawei's imaging technology transformation journey, every technology is the transformation and reconstruction of the optical system. Each iteration of Huawei's P series mobile phones marks a major breakthrough in mobile imaging technology in the smartphone industry.

Huawei P series is also an industry leader in terms of process innovation and aesthetic design.

For example, the classic cermet and engraved texture polishing brought by the Huawei P9 series, the aurora gradient color of the Huawei P20 series leading the business; the sky realm of the Huawei P30 series, the frost silver of the P40 series, the P40 The Pro also uses a ceramic back cover that looks like a work of art; the Huawei P50 series brings new solid colors that draw on the essence of nature, and adopts millisecond-level electro-harmonic light technology for dynamic color matching, etc. There is even P50 Pocket art customization version, presenting 3D relief on the mobile phone; Huawei P60 series pioneered the "condensing mother-of-pearl" process in the industry, achieving a natural texture like natural mother-of-pearl, making each mobile phone white and unique.

Huawei’s unique insights into aesthetic design and ability to control color are present in every Huawei P series mobile phone. It is also the profound heritage and unique aesthetics that Huawei has accumulated over the years in the field of technological aesthetics that allow the Huawei P series to create its own aesthetic flagship gene, enabling each generation of products to set the benchmark for aesthetic flagships and lead the entire industry. The industry’s thinking and follow-up on aesthetic design.

In the Huawei P series, we can clearly see Huawei’s evolutionary understanding of high-end aesthetics and its ultimate exploration of moving images. As Yu Chengdong said in the official announcement video: The development history of the P series is the history of the development of moving images and the evolution of technological aesthetics. Obviously, when Huawei climbs to new heights, Huawei Pura 70 series must stand at a new starting point, with a new attitude and imagination, inspire more innovative inspiration, and create a perfect fusion of peak imaging, aesthetic design and original style .

Huawei Pura70 series: Chase your heart and move forward with determination

Huawei’s new Pura series Solgn is defined as “Chasing your heart and moving forward with determination”.

What is the "original heart" for the P series and today's Pura? In the author’s opinion, the “original heart” of the P series is precisely the ultimate pursuit of technological aesthetics and peak imaging over the past twelve years.

Literally, the word "Pura" means purity and purity, which coincides with Huawei's consistent high-end, ultimate, simple, and pure design concept. Huawei hopes to deliver a more pure and high-end product experience to consumers through this new series of Pura, meeting their expectations for the perfect integration of technology and art.

HUAWEI Pura Series Solgn's "Chasing the True Intention" means that Huawei Pura Series will always adhere to its original intention and is always committed to creating the most touching design and the most breathtaking imaging experience. From design to From the beauty to the beauty of images, it is perfectly presented on every Huawei Pura series mobile phone now and in the future. "Forward with determination" indicates that Huawei will continue to climb technological peaks, empower creation with imagination, continuously break through the boundaries of technological aesthetics and smart imaging, and lead the industry forward.

In the new Huawei Pura 70 series of products, Huawei has indeed once again achieved "unique" technological aesthetic leadership.

Take the images of Huawei Pura 70 Ultra, which brings technologies such as rotating telescopic lens structure design, 1-inch outsole sensor, 1-inch sensor displacement anti-shake, F1.6 variable aperture, etc. These four technologies are quite powerful when taken individually, but Huawei actually integrated them into a mobile phone, directly lighting up the four technology trees of mobile imaging!

More importantly, on this basis, Huawei has also achieved IP68 level dust and water resistance, and also supports satellite calls, Beidou satellite picture messages, and access to the Pangu large model... Such terrifying innovation, I'm afraid Huawei dares to say that it is second, but no one dares to say that it is first.

Based on its strong product strength, Huawei once again demonstrated its outstanding process innovation. Huawei Pura 70 Ultra brings unique design elements such as woven plaid and starburst patterns, as well as the use of high-definition embroidery and embossing technology. This new trend-setting design makes Huawei Pura 70 Ultra highly recognizable visually. and artistic sense.

Under the premise of ensuring the advanced internal configuration stacking, Huawei Pura 70 series can still maintain aesthetic balance and achieve the perfect combination of technology and art. This is the Huawei Pura 70 series that pursues its true nature and moves forward with determination.

Writing to the end

In this site’s view, the upgrade of the P series to the Pura series is also a new interpretation of Huawei’s P series brand concept.

In Huawei’s mobile phone product line, including the Mate series, nova series, etc., behind each name is the product tonality and positioning of the series. For example, the high-end flagship Mate series stands side by side with the Pura series. The Mate series means partners and assistants, symbolizing companionship to users, which complements the tone displayed by each Mate product. The nova series represents new stars, symbolizing the vitality and vitality of the younger generation, which is perfectly in line with the young group targeted by the nova series.

This upgrade to "Pura" is not only a branding calibration of the past P series, but also injects more connotation and soul into the series. Here is a hot discussion from netizens - the upgrade of "Pura" is also in line with Mate and nova in terms of "granularity".

In short, this brand upgrade not only represents Huawei’s firm pursuit of ultimate aesthetics and purity of heart, but also means that Huawei will make a more significant leap in imaging technology innovation and aesthetic expression. As Huawei Managing Director and Terminal BG CEO Yu Chengdong said: "Great progress in technology, art, fashion and other fields all originate from imagination. We use imagination, stimulate creativity, and lead the fashion trend with unique style. Huawei Pura, Chase your heart and move forward with determination!”

Looking forward to HUAWEI Pura continuing the legendary chapter of the P series and creating more surprises!

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