Luotu Technology Report: Analysis of Online Sales in China's Display Market in Q1 2024

According to the latest China Display Market Research Report for the First Quarter of 2024 released by RUNTO, we can get a glimpse of the current status and trends of the display market.

According to reports, without counting data from live streaming e-commerce platforms such as Douyin and Kuaishou, the sales volume of monitors in mainland China’s online retail market in the first quarter of this year was 2.09 million. Taiwan, down 6% compared to the same period last year. At the same time, sales also showed a year-on-year decrease of 12%, totaling 12.2 billion yuan.

Among many display brands, AOC leads the way in both online sales and sales with a market share of about 15%, and shows slight growth. Followed by HKC and Xiaomi, which occupy the second and third places respectively in online sales.

It is particularly outstanding in brands in the e-sports market such as KTC, SANC and Titan Legion. It is reported that the penetration rate of e-sports products of these brands has exceeded 85%, which fully reflects the concentration of the e-sports market and its huge development potential.

Although Samsung ranked eighth in terms of sales, its sales value climbed to third. According to the editor's understanding, this achievement is due to Samsung's strong competitiveness in the mid-to-high-end product line. In particular, its OLED and Mini LED displays occupy a pivotal position in the market, which also reflects the popularity of high-end display technology products among consumers and its important impact on the market.

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