Global TV OEM market Q1 shipments increased by 5.5% year-on-year, with MOKA retaining top spot

This report shows that in the first quarter of 2024, the global TV OEM market as a whole (including the four self-owned factories of Changhong, Konka, Skyworth, and Hisense) shipped a total of 23.532 million units, an increase from the same period in 2023 5.5%, achieving continuous growth in Q1 shipments in the past three years.

The global TV OEM market shipment rankings attached to this site are as follows:

• MOKA’s shipments reached 3.25 million in the first quarter Taiwan, once again ranked first in the world, with a slight year-on-year growth of 3.2%, and its lead over the second place TPV (TPV) reached nearly 900,000 units.

• TPV (TPV) shipped 2.39 million units in the first quarter, ranking second in the professional OEM market, a year-on-year decrease of approximately 9.0%.

• AMTC shipped 2.12 million units in the first quarter, a year-on-year decrease of 15.5%, ranking third among professional OEMs.

• Express Luck shipped approximately 1.72 million units in the first quarter, a significant year-on-year increase of 54.8%, becoming the professional foundry with the largest growth in the first quarter, ranking Jumped to fourth place.

• BOE VT (video) shipped 1.69 million units in the first quarter, a slight decrease of 1.4% year-on-year, ranking fifth among professional foundries. Major customers include Vizio, Samsung, LGE, Xiaomi, Hisense, Huawei, SONY and HIFI.

• Foxconn (Foxconn) shipped 1.56 million units in the first quarter, ranking seventh among professional foundries, with shipments increasing slightly by 0.6% year-on-year.

• HKC (Huike) shipped 1.5 million units in the first quarter, a significant year-on-year increase of 40.2%, ranking eighth among professional OEMs.

• JPE (Jinpin) and Innolux (Innolux) both shipped less than one million units, down 8.9% and 13.5% respectively from the same period last year. Among them, Innolux’s shipments for the quarter were only over 500,000 units.

Luotu Technology data shows that in the first quarter, brand shipments in the global TV market were basically the same as last year. There are three reasons for the growth:

• Under the clear trend of panel price increases, the strategy of settling at low prices has accelerated the pace of order placing and shipment by brand manufacturers;

• This year is a big year for sports. Promotional stocking is ahead of schedule, especially the growth of orders in Europe and the United States, which has driven the global TV OEM market；

• The proportion of outsourced manufacturing for Korean brands and some major domestic brands has increased.

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Top 10 global professional TV foundries (excluding four self-owned brands The combined shipments of factories) accounted for 72.8% of the overall global foundry market, but the year-on-year increase was not as good as the broader market, only 3.3%.

At the same time, the differences between factories are relatively large, with the ten professional global TV foundry factories having an even split between gains and losses. Driven by sports events, orders from Express Luck, HKC MOKA, KTC and Foxconn have increased. Among them,

Express Luck (Caixun)'s growth rate exceeded 50%, and HKC's (Huike)'s growth rate exceeded 40%.

Regarding the self-owned factories of the four major TV brands, the combined shipments of the four major factories of Changhong, Skyworth, Konka and Hisense in the first quarter The sales volume reached 5.583 million units, an increase of 13.3% compared with the same period in 2023, and the combined market share accounted for 23.7%, an increase of 1.6 percentage points year-on-year.

Among them, Changhong OEM shipped 2.78 million units, a year-on-year increase of 29.2%; Skyworth OEM shipped 2.01 million units, a year-on-year increase of 17.1%. Konka OEM shipped less than one million units, while Hisense OEM shipped more than 100,000 units, a year-on-year decrease.

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