How does a company do short video matrix marketing? How about doing short video matrix marketing?

In recent years, short video marketing has become an important part of many corporate marketing plans. With its characteristics of being short, fast, easy to spread, and highly acceptable, it has become a must for major brand promotions. options. So, how can companies do short video marketing well? PHP editor Xiaoxin provides the following suggestions: 1. Choose a suitable platform and focus on mainstream social media platforms; 2. Content creativity must be tempting, close to the audience, and have user value; 3. Rigorous requirements for video production and content presentation It is required to be vivid and exciting. I hope the above suggestions can help your short video marketing!

1. How do companies do short video matrix marketing?

1. Clear positioning and goals

Enterprises must first clarify their positioning and goals and determine the core purpose of short video matrix marketing. Is it to enhance brand awareness, increase user stickiness, or to promote sales? After clarifying the goals, enterprises can carry out content planning and promotion in a targeted manner.

2. Develop a content strategy

Content is the core of short videos, and companies need to develop a content strategy that meets their own brand characteristics and user needs. Content innovation can be carried out based on product features, industry hot spots, user pain points, etc. to attract users' attention. Companies can also cooperate with KOLs, Internet celebrities, etc. to use their influence to expand the scope of brand communication.

3. Construct a short video matrix

The short video matrix refers to the release and promotion of content through multiple short video platforms to form an interrelated and mutually complementary marketing network. Enterprises can choose appropriate short video platforms for layout based on their own goals and user groups. For example, Douyin is suitable for building a trendy brand image among young people, while Kuaishou is more relevant to life-oriented and regional content.

4. Optimize operation strategy

Short video operations need to continuously adjust and optimize strategies to adapt to changes in the market and user needs. Enterprises can use data analysis to understand the time, preferences, and interactive behaviors of users watching short videos, and adjust the time, frequency, and form of content release accordingly. Enterprises can also use the promotion tools provided by short video platforms for precise delivery and effect evaluation.

2. How about companies doing short video matrix marketing?

1. Enhance brand awareness

Through short video matrix marketing, companies can publish interesting and valuable content on multiple platforms to attract users’ attention. Pay attention and spread the word. This can not only increase brand awareness, but also enhance users' awareness and favorability of the brand.

2. Increase user stickiness and activity

Short video content is highly interactive. Users can interact with enterprises through likes, comments, sharing, etc. interactive. Enterprises can increase user stickiness and activity by responding to user comments, holding events, etc.

3. Promote sales conversion

Short videos can directly convey product value and purchase reasons to users by displaying product features, usage methods, user reviews, etc. Enterprises can also use short video matrix to carry out multi-channel and multi-level promotion to improve conversion rates.

4. Reduce marketing costs

Compared with traditional advertising and promotion methods, short video matrix marketing has the characteristics of low cost and good effect. Enterprises can reduce marketing costs and increase return on investment through self-made content, cooperative promotion, etc.

Through short video matrix marketing, enterprises can not only enhance brand awareness and user stickiness, but also promote sales conversion and reduce marketing costs. Short video matrix marketing is not achieved overnight. Enterprises need to continuously optimize strategies and innovate content to stand out in the fiercely competitive market.

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