IDC: Global smartphone shipments in the first quarter of this year were nearly 290 million units, with Apple down 9.6% year-on-year

Thanks to netizen Brother Wuying’s Left Hand for submitting the clue! According to news on April 15, market research firm IDC released a research report this morning saying that global smartphone shipments in the first quarter of 2024 (1Q24) increased by 7.8% year-on-year to 289.4 million units. While the smartphone industry is not completely out of the woods yet and the market still faces macroeconomic challenges, the figure marks the third consecutive quarter of smartphone shipment growth and is a strong indicator that the recovery is well underway.

The top five companies in terms of global smartphone shipments, market share and year-on-year growth rate in this quarter are summarized in the following table (shipping units are millions of units): ##3.Xiaomi40.814.1%30.511.4%33.8%4.Transmission28.59.9%15.45.7% 84.9%5.OPPO25.28.7% 27.610.3%-8.5%Others84.7 29.3%79.029.4%7.2%Total289.4100.0%268.5100.0 %7.8%

Company name	1Q24 Shipments	1Q24 Market Share	1Q23 Shipments	1Q23 Market share	YoY change
1. Samsung	60.1	20.8%	60.5	22.5%	-0.7%
2.Apple	50.1	17.3%	55.4	20.7%	-9.6%

Ryan Reith, vice president of IDC’s Worldwide Mobile and Consumer Device Tracking Group, said that the recovery of smartphones continues to Moving forward, market optimism among top brands is slowly rising, as expected. Samsung regained its position as the leading smartphone vendor in the first quarter of this year, after Apple seized the top spot at the end of 2023. IDC expects the two companies to continue to maintain their leadership in the high-end market, but Huawei's recovery in the Chinese market, as well as the significant growth of Xiaomi, Transsion, OPPO/OnePlus and vivo, may cause Samsung and Apple to start looking to expand and diversify. ized fields. "As the economy recovers, we are likely to see top companies expanding their share while smaller brands struggle to position themselves."IDC analyst Nabila Popal said the smartphone market is emerging from the past two years. Years of turmoil have become more powerful and changeable. "First, we can continue to see value and average selling price growth as consumers choose more expensive devices and know they will last longer. Second, the strength of the top five companies is also changing. As market participants This change is likely to continue as the economy adjusts its strategy after the economy recovers. " The analyst said that Xiaomi is making a strong comeback from the sharp decline in the past two years, and Transsion has become a top 5 player through its active development in the international market. a stable member. In contrast, while the top two companies both experienced negative growth in the first quarter, Samsung's overall situation appears to be stronger than in recent quarters. ReferenceIDC report original text

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