Report says 25% of Samsung Galaxy S24 series mobile phone users purchased the phone because of Galaxy AI

According to news on April 12, Samsung’s Galaxy AI marketing can basically be considered a success. The latest research report pointed out that 25% of Galaxy S24 series mobile phone consumers purchased it because they value these AI functions.

Market research agency Worldpanel ComTech surveyed 5 European countries, France, Germany, the UK, Italy and Spain, and 2 countries, the United States and Australia, in February 2024 and found that Samsung’s Galaxy AI marketing strategy Actively promote consumers to purchase the Galaxy S24 series. One in four Galaxy S24 buyers said Galaxy AI was a key reason they chose the phone (27% of Australian buyers). It is learned from the report that among this group, 28% want to get the real-time translation function, 24% want to enhance the camera function, and 17% want to get the "circle selection and search" function (circle the picture to trigger a web search) -- all features that Samsung heavily promoted before and during launch.

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