Blizzard Games’ national server officially announces summer return and “remarriage” with NetEase

As a quick news from this site on April 10, Blizzard China officially announced today that Blizzard Entertainment and NetEase have reached an updated game distribution agreement based on more than 15 years of cooperation to bring Blizzard games are brought back to Chinese players.

The three executives taking a group photo are NetEase CEO Ding Lei, Blizzard Entertainment President Johanna Faries, and Microsoft Gaming CEO Phil Spencer . Arranged from left to right.

Blizzard China announced that

Blizzard's games will return to the Chinese mainland market starting in the summer of 2024. Microsoft Games and NetEase will deepen their cooperation and try to bring NetEase's new products to the market by forming strategic partners. The game is introduced to Xbox consoles and other platforms.

The updated game copyright agreement covers "World of Warcraft", "Hearthstone", and other games based on "Warcraft", "Overwatch", "Diablo" and "StarCraft" 》 and other games from the Game Universe series. Under this agreement, players must abide by the rules of the game and must not use any cheating or plug-ins. Virtual items in the game are for entertainment purposes only and cannot be used for commercial or illegal purposes. At the same time, players' personal information will be protected and is prohibited from being leaked, misappropriated or sold in any form

this site

Previous message display, This time the national server operation is operated by NetEase Interactive Entertainment Guangzhou and Leihuo is responsible for marketing. Blizzard Entertainment and NetEase have actually been in contact as early as the end of 2023. After the Spring Festival, the NetEase Interactive Entertainment Operations Center in Guangzhou has established a closed base for Blizzard's national server, which is mainly responsible for daily operations, customer service and other work. The general person in charge is NetEase Games. Vice President Zhang Fengyi (he was responsible for projects such as "World of Warcraft" in his early years).

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