NetEase official announcement: Blizzard’s games will return to the Chinese mainland market

DoNews reported on April 10 that NetEase and Microsoft announced an agreement that Blizzard games such as "World of Warcraft" will return to the Chinese market this summer. Blizzard China also issued a statement stating that the two parties have reached an updated game publishing agreement based on more than 15 years of cooperation to bring Blizzard games back to our Chinese server players.

From left to right are NetEase CEO and Chairman Ding Lei, Blizzard Entertainment President Johanna Faries, Microsoft Games CEO Phil Si Spencer.

The updated game publishing agreement will cover all national server games played by players under the previous agreement: "World of Warcraft", "Hearthstone", and other games based on "Warcraft" and "Overwatch" "Diablo" and "StarCraft" are series of games in their respective game universes. Based on the past fifteen years of cooperation, Blizzard and NetEase are working hard to formulate a return plan, and more details will be announced in the future.

In addition, Microsoft Games and NetEase have also reached an agreement to try to bring new NetEase games to Xbox and other platforms.

Johanna Faries, President of Blizzard Entertainment, said: "My colleagues at Blizzard are very happy to partner with NetEase again to work together to bring an excellent gaming experience to Chinese players. We are very grateful to the Chinese player community. With the passion we have shown for Blizzard's games over the years, we will focus on bringing our game world back to players with superior quality and dedication."

Ding Lei, CEO and Director of NetEase, said: " Celebrating our partnership, we are excited to begin the next chapter, built on trust and mutual respect, to serve our users in the unique community we have built together. We remain steadfast in our commitment to providing even more Exciting and more creative entertainment experience. We are very happy to see that the two parties can actively collaborate to encourage and strengthen cooperation to bring the joy of gaming to the broad community."

Phil Spin, CEO of Microsoft Games Phil Spencer said: "Blizzard and NetEase have done a great job to reaffirm our commitment to players. Blizzard's game world has been a part of local players' lives for many years. Bringing Blizzard's legendary games back to China , while exploring how to bring more new games to Xbox, all demonstrate our commitment to bringing more games to more players around the world."

This time The national service is operated by NetEase Interactive Entertainment Guangzhou and Leihuo is responsible for marketing. Blizzard Entertainment and NetEase have actually been in contact as early as the end of 2023. After the Spring Festival, the NetEase Interactive Entertainment Operations Center in Guangzhou has established a closed base for Blizzard's national server, which is mainly responsible for daily operations, customer service and other work. The general person in charge is NetEase Games. Vice President Zhang Fengyi (he was responsible for projects such as "World of Warcraft" in his early years).

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