Say goodbye to status symbols and other factors! iPhone sales in China dropped 16% year-on-year: Huami OV and other domestic models are popular

News on April 10, Apple has dominated China’s high-end smartphone market for many years. Its superior performance and status as a mobile phone as a status symbol were once unmatched.

However, with the continuous development of domestic mobile phones, this situation has begun to gradually change, and even shows a subversive trend. There is growing evidence that the appeal of the iPhone is waning for many Chinese consumers.

According to a report by foreign institution UBS, in February this year, Apple’s iPhone sales in China fell by 16% year-on-year, while Huawei’s sales almost doubled year-on-year.

In addition to Huawei, local Chinese smartphone brands including Xiaomi, vivo and OPPO continue to erode Apple’s original market share.

China has long been the iPhone’s most important market after the United States, accounting for about 20% of Apple’s sales. Now, however, Apple's dominance of China's mobile phone market may be affected by a range of factors, including slowing consumer spending and Huawei's recovery.

The senior director of market research company TechInsights said: "Apple's golden era in China is over. This not only involves consumer choice, but also involves the overall market structure."

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