How does Douyin target the age of people? What should I do if the people pushing Douyin are all older?

php Editor Banana will reveal to you today how Douyin determines the age of people? What should I do if the people pushing Douyin are all older? What are the methods for Douyin to target the age of people? If you are also interested in these questions, you may wish to continue reading and let us uncover the secret of Douyin’s age targeting group!

1. How Douyin locates the age of people

User information: The Douyin platform will use the user’s personal information, viewing history, like behavior and other data To analyze the age group of users to accurately locate users.

Analyze users' behavior on the platform, such as views, likes, comments, etc., to infer the user's interests and age group, so as to provide accurate push.

3. Tag setting: Users can set personal tags on Douyin, such as age, hobbies, etc. These tags can help Douyin understand the user's age group and preferences more accurately, so as to provide accurate push.

4. Cooperation data: Douyin can also obtain more user data by cooperating with third-party data companies to more accurately locate the user's age group.

2. What to do if the people pushed by Douyin are all older users

1. Adjust the content: If you find that the people pushed by Douyin are all older users, you can consider adjusting the content. For example, add some elements suitable for young people to attract the attention of more young users.

2. Optimize tags: Users can optimize their personal tags, such as setting some common hobbies or keywords among young people, to help Douyin target young people more accurately.

3. Find a suitable platform: If Douyin is not suitable for users of the target age group, you can consider promoting it on other social media platforms, such as Weibo, WeChat, etc., to attract more young users.

4. Optimize the promotion strategy: You can optimize the promotion strategy, such as choosing to promote in a specific time period or selecting a specific region to promote more accurately to attract users of the target age group.

Accurately locating the age level of the target population is the key to improving content influence and marketing effectiveness. By adjusting content strategies, participating in popular activities, increasing interactive cooperation and precise advertising, we can effectively attract young users and increase the overall activity and influence of the account.

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